I have a website for a very long time but old entries just lost their ranking. Is there any chance to rank up these entries by somehow?
Sure.
These are the things you need to do to revitalize your old content:
- refresh it a bit: add up-to-date info, more compelling and relevant details;
- consider modifying layouts, designs, call to actions and visual aesthetic on the whole;
- add rich snippets.
When done, do the following:
- check if there are links pointing to the pages with old entries from other pages of your site. Internal links destinations may have changed over time, so you need to make sure that old content pages can be accessed from some other pages of your site.
- check all external links that point to these pages. If there are any bad links coming from irrelevant or compromising sources, disavow them.
And finally:
- generate more external links to your old entries - e.g. you can write guest posts and mention your old pages there, etc;
- use social media channels to promote your pages;
- find directories where people are covering your topics and get listed there.
All that will help you bring your old content to life.
Hope you will find these tips useful.
