The only way is? Local SEO.
1. On-Site Optimisation
If you?re just starting to optimise your website for local search the first thing to do is to ensure that your core location is included in the following on-page key elements:
- Title Tag
- Meta Descriptions
- Headings (H1,H2,H3..) ? Not all of them but occasionally
- On-page ? The site copy as well as on the page itself (e.g. within the footer area)
Mark up your website for richer listings
There are a few ways you can mark up your website to make your listings richer and more relevant for users. You can either use popular Schema.org templates and/or Google?s highlighter tool:
1. Schema.org Templates
Schema.org have many templates you can use to mark-up different items on your website from local addresses, company logos, products to music albums and more.
2. Google Webmaster Tools Data Highlighter
You can also use the data highlighter in Google Webmaster Tools to mark up the item details such as your local address on your site.
With this point-and-click tool you simply tag/highlight the data with your mouse; hence the name, ?highlighter?. It?s a really simple process as there is no coding involved. The Google Data Highlighter tool can be found under ?Search Appearance? section in your Webmaster Tools dashboard:
You can choose to highlight the following items on your site:
- Local Business Addresses
- Products
- Restaurants
- Articles and Events
- Movies and TV Episodes with Ratings
- Software Applications
- You can also mark-up data types such as Flight/Event/Hotel/Restaurant Reservations.
2. Off- Site Optimisation
Registration with the top search engines
The first step you should take when it comes to off-site optimisation is registering and creating fully completed and official local business profiles on major search engines such as Google, Bing and Yahoo.
Google+ Local is the most essential platform that should be used.
Yahoo Local and Bing Business Portal are other major search engines.
Local Directories
http://www.yell.com
http://www.city-visitor.com
http://www.thomsonlocal.com
http://www.192.com
http://www.scoot.co.uk
http://www.local.co.uk
Local Portals
http://www.hotfroguk.co.uk
http://www.freeindex.co.uk
http://www.smilelocal.com
http://www.applegate.co.uk
http://www.citylocal.co.uk
http://www.thebestof.co.uk