Despite a good amount of questioning from the audience on just how Hummingbird worked, Google avoiding getting too technical. While they did say that this was the biggest overhaul to their engine since the 2009 ?Caffeine? overhaul (which focused on speed and integrating social network results into search) and that it affects ?around 90% of searches?, there wasn?t much offered in terms of technical details.
The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they?ve indexed.
As for how it?ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. If you haven?t noticed any huge jumps or drops in your search engine placement, you probably won?t any time soon ? at least, not as a result of the new algorithm.
The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they?ve indexed.
As for how it?ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. If you haven?t noticed any huge jumps or drops in your search engine placement, you probably won?t any time soon ? at least, not as a result of the new algorithm.
Code:
http://techcrunch.com/2013/09/26/google-recently-made-a-silent-shift-to-a-new-search-algorithm-hummingbird/