*** NEW UPDATE RELEASED ***
Pleased to announce another Backlink Miner Update. Here is a rundown of the latest updates:
1) New Settings Options When Analyzing A Domain:
A) Select which version of Google you want to pull results from when checking backlinks by keyword or when pulling metrics from Google
B) Perform www and non-www searches with Moz backlink data. Moz treats the www. and non-www versions of a domain separately and this option will pull backlink data for both so you can pick up a few more backlinks
C) Analyze Only Live Links: this option will first check to make sure a link exists before pulling any metrics on that backlink. This will help save time during the analysis phase
D) Automatically generate link reports: this options will automatically create the backlink reports once analysis is completed.
2) New Backlink Source: WebMeUp.com backlink data is now available.
3) New Analysis Option: "Analyze Referring Domains" option will pull backlinks like normal but will then trim all backlinks down to the root domain and remove duplicates so you can quickly see and analyze just the linking root domains to a site. Great for checking out the domains linking to an expired domain.
4) New Metrics: 4 New "Ad info" Metrics can be found under "Ad Info" in the metrics drop down menu. These are kind of "experimental" metrics and need a bit of an explanation.
Their main purpose is to try and find the most profitable keywords to optimize for based on whether a site has consistently advertised on the anchor text keywords they are using.
Huh?

Let me explain.
One of the most powerful tactics for SEO is to first run a PPC campaign to see which keywords in your market convert the best and not necessarily try to rank for keywords that get the most traffic but don't convert.
The problem is that it can be expensive to conduct this kind of testing.
With these new metrics we try to "cheat" a little and let our competitors tell us which are the best converting keywords.
This is done by checking to see whether or not a site is running PPC ads for the keywords they are using in their anchor text, and if so how long have they been advertising for that keyword.
If they have been consistently advertising on a non brand keyword they are trying to or are ranking for this is a strong indicator that it is a profitable keyword and worth optimizing for.
Here are the specific metrics:
A) Anchor Advertiser: indicates whether or not the domain being analyzed is an advertiser for the anchor text keyword
B) Months Advertised Past Year: Indicates how many months over the past year the site has been advertising for a specific anchor text keyword/phrase. The more monthe the higher the probabiity this is a "money" keyword
C) Advertisers Past Year: How many advertisers have been found on the first page of Google for the anchor text over the past year. The higher the number the more volatile that keyword is and could be an indication that it is difficult to consistently and profitably run ads for that keyword.
D) Advertiser For 6+ Months: Gives the percentage of advertisers that have advertised for 6 or more months for the anchor text keyword over the past year. If the percentage is high it can be an indication that it is a profitable keyword to bid on.
5) Reporting and Graphing Functionality: We have now (finally) introduced graphing and reporting functionality for a number of metrics to help you better understand and digest the link profile of any website.
6) A few additional interface tweaks and usability enhancements.
All users will be automatically notified of the update when launching the software.
Hope you enjoy it and let me know if you have any questions
