Meta titles should make sense to the reader, but the wording should be based on keyword search popularity and relevance to the rest of the web page including other metadata and content.
If you keep your titles less than 75 characters you will keep most major search engine robots happy.
Tips on How to Create Powerful Meta Titles
- Do limit the use of punctuation and
- Do use initial caps throughout the title.
- Do repeat keyword ideas in different words - no more than twice is usually best
- Do tie these phrases to your content and other metadata
- Do use plurals and word variations when possible
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Seo Company