Im launching a new mobile game for the 1st time (using the freemium monetization model + offer wall for advertising). Im new to the industry. I'd like some advice on how to rank my app as high as possible in the appstore. Ive already been negotiating with various publishers to drive traffic. However, I'd like to have a better understanding of how it all works. A friend of mine told me that the majority of the mobile traffic is fake and is just used to push the app into the top50+ where the quality of the user downloads converts better.
any advice would be greatly appreciated thanks
any advice would be greatly appreciated thanks