Using personal name in your business name/url

RedStain

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I am about to change the name of my SEO firm but I am trying to decide if it is smart to use my name for part of my business name. I would also include my business partners name in it as well such as "Jack and Jill Marketing", "Jack&Jill Marketing" J&J Marketing" as opposed to something more "sporty" (if that's the right word) such as MasterSEO. I believe including my name will sound more professional but I also don't want to portray that myself and my partner are the only SEOs in the company (which we are not). Opinions?
 
I like the J&J type deal because I find it sounds better. That's just me though... Also if you guys were the first ones doing it in your company then I find that perfectly fine.
 
J&J Online Marketing
or
J&J SEO Marketing,
need to get the message across of what you are about,
but as you say, nothing too "flasy or sporty".
I like the J&J part a lot though :) appears friendly yet professional
 
"Jack and Jill Marketing" sounds like a family operated marketing business, J&J Marketing sounds waaay more professional. I'd go with J&J anytime, it's about as pro as it gets. xD

​Just my 2 cents.
 
Thanks guys. Some helpful opinions :-)
 
J&J may be a trademark (Johnson) - look out for the suits.
 
J&J may be a trademark (Johnson) - look out for the suits.

Thanks man but Jack and Jill was just an example. That is not my and my partners actual names so J&J would not be the real acronyms.
 
I would drop ampersand (&) to keep it simple.

I don't know if it matters anything and if it gets omitted anyway in searches, but can't use it in domain name, so your "J&J Marketing" will be on "jjmarketing.com" domain. :)
 
Depends on your exact industry:

Advertising agencies regulary use Jack & Jill or as new partners are added to the board can expand out to Jack & Jill and John Associates.

Marketing companies usually go with Impact statements like: Momentum, Conquest etc

If your company is big then Jack & Jill can become its own brand...eg Saatchi & Saatchi.. If you are a small company with two guys it can sound a bit cornershop.
 
I would go for jjmarketing.com , and +1 for J&J Marketing!
 
I know jackshit about this area, but I'd also consider your market and your competitors, are you gonna stand out amongst them in terms of branding/name. If your goal is customers the real challenge is to find a name that is gonna give you jobs, regardless of how you think about it.
 
There is a trick to know which name might convert better. Simply run a adwords campaign in the niche you are marketing to, with both names. See which one get more clicks, running both ads on the same time.
 
Thanks man but Jack and Jill was just an example. That is not my and my partners actual names so J&J would not be the real acronyms.

Ooops, sorry.

My 2 cents: A&B is hard to differentiate. Think of how many A&B's there are, unless of course the two names create a nice impact like Smith & Wesson, (accidentally the impact thing is literal with S&W lol).

Why don't you name it some brand name, seoYOURCITY or something like that.
 
Ooops, sorry.

My 2 cents: A&B is hard to differentiate. Think of how many A&B's there are, unless of course the two names create a nice impact like Smith & Wesson, (accidentally the impact thing is literal with S&W lol).

Why don't you name it some brand name, seoYOURCITY or something like that.
seoYOURCITY hmmm something to toss around. Good suggestion +1
 
Coming up with the right name for one's business is hard. I have also experienced that. I think I'll go with the J&J.
 
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