What exactly is in this SEO book? I'll get it.
Table of Contents
SEO Tools 8
Picking a Product 8
Picking a Domain Name 9
Domain Registration & Hosting 9
Analytics 10
Keyword Selection 10
Page Optimization 10
Home Page Optimization 11
Site Optimization 11
Registering With Directories 12
Link Building 13
When Algorithm Changes Occur 14
Common SEO Abuse Techniques 15
Appearing Natural 15
Social Considerations 16
Closing Tips 16
SEO as a Standalone Product 20
The Social Elements of Relevancy 22
Starting from Broke 23
Questions, Comments & Concerns 24
Interactive Elements 25
Finding Prospects 26
Interactive Elements 27
Some Notes 28
The Goal of Search Engines & How They Work 29
Origins of the Web 37
Commercialized Cat & Mouse 38
Choosing a Domain Name 43
Hosting 52
Interactive Elements 54
Some Notes 55
Learning Your Subject 57
Changing Your Site 62
Copywriting 65
Usability 71
Generating Revenue 77
4
Blogging 87
Interactive Elements 91
Some Notes 95
Analytics 97
Keywords 98
Meta Tags 118
Page Title Tag Done Wrong 123
Page Title Tag Done Right 124
Information Scent 127
Internal Linking 127
Navigation 133
Optimizing Your Page Copy 137
Building Content 142
Unexplored Waters 147
Interactive Elements 147
Some Notes 151
Search Engines versus Directories 153
Submitting Your Site 153
Social Interaction and Links 154
General Directories 157
Niche Directories 162
The Active Web 168
Interactive Elements 168
Some Notes 170
The Major Search Engines 171
Google 171
Yahoo! Search 194
Microsoft 200
Ask 201
Comparing Search Results 206
Interactive Elements 207
Some Notes 210
Text in Incoming Links 211
Exchanging Links 220
Requesting Links 222
Evaluating the Quality of a Link 231
Free Links & Buying Links 232
Waiting for Results 246
Customizing Your Browser for SEO 248
Interactive Elements 249
Some Notes 252
Problems with Manufacturing Relevancy 254
Real versus Artificial 255
5
Things Google Can Track 257
My Tinfoil Hat Theories? 259
Is Your Site Future Ready? 260
Don?t Discount the Present Opportunity 261
Blurring Editorial vs Ads & Editors vs Users266
Market Edges 268
Resources 270
Some Notes 271
When Results Don?t Show 272
SEO Worst Practice Manual 273
Other Problems 278
Speeding Things Up: Paid Inclusion 282
Other Search Engines 284
Interactive Elements 288
Before You Start 290
What is Pay-Per-Click? 292
Yahoo! Search Marketing 295
Ad Writing Tips 301
Earning (and Buying) Trust 307
Google AdWords 309
Bonus Info: How to Improve CTR and Slash Google AdWords Costs to Maximize Profits: 315
Microsoft adCenter 328
Other PPC Providers 329
Resources Cited 329
Some Notes 333
The Goal of this e-book 335
What are Your Goals? 335
SEO Business Models 336
More Information on Buying SEO Services339
Resources 340
Online Auctions 341
Forums 342
Writing Articles 342
Ideal Clients 343
Where to find Clients 343
Questions to Ask Clients 344
Being Your Size 345
Contracting & Outsourcing 346
Cold Calling 346
Niche SEO: Real Estate 346
Sales Cycle 347
Contracts 347
Reports 348
6
Dependency on Free Traffic 348
Affiliate Sites & Passive Income Streams 349
Resources 349