The Marketing to Women thread

[demerdland]

 

[ephemrl]

Hello,

About half the people in the world are women... From a marketing perspective, I think you would be better off getting into more specific info about your target audience.

What ages are you marketing to? What income level(s)? What are their common interests? That type of thing. Those can have very telling answers.

 

[stormed2k]

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

I have a copy if someone can point me in the best place to post it.

 

[WizGizmo]

Below is a thread I recently posted which contains a link to a book which you might find interesting. The book is called "Trillion Dollar Moms" and it is all about how to market to women.

http://www.blackhatworld.com/blackhat-seo/member-downloads/42488-wizgizmo-trillion-dollar-mom.html

Cheers! - "Wiz"

 

[shamster25]

this is something that really pisses of feminists - at the end of the day women are more gullible and vulnerable than men so you can grab their attention easier and sway them easier thats just the way it is

 

[Kinsey]

this is something that really pisses of feminists - at the end of the day women are more gullible and vulnerable than men so you can grab their attention easier and sway them easier thats just the way it is

No it's that we are the ones in control of the money and the men follow

 

[euhlir]

It really depends on the age group of the women you are trying to sell to as well. For teens-get something flashy that is asthetic to the eye.

 

[bigmoneyX]

No it's that we are the ones in control of the money and the men follow

only if your man is a pussy


back on topic.

Makeup Sample E-Mail Submits convert really good

 

[marioland]

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

I have a copy if someone can point me in the best place to post it.

You can attach it here, if it's small, or post a link to it, after you upload it to a share a file service like rapidshare. Or, you can post it in the members download section: http://www.blackhatworld.com/blackhat-seo/f29-member-downloads/

 

[Vashtai]

Many of the women I have known, of course, have been concerned about weight loss. Acne. Umm... coupons. Stuff like that I think.

I have had a lot of luck offering survey program signups to women.
They wanna make money doing surveys and trying products. Of course you get paid when they sign up, everyone wins.

 

[demerdland]

Hey guys, thanks for all replies ; I had just lost track of my own post !

Wizgizmo... well, won't say anything and just press the buton twice !!!-)

More specifics about my market...?
Okay... (I have zero fear of competition and when you read what's my market is you understand why !)
I sell continued professionnal education to french speech therapists (of which 97% are female and I'm one of the few males...)

The age demographics is a nice gaussian spread between 23 up to 75.
about 20% of them are "active" on the internet (read : do more than just use it for transmitting social security data...well that's a frenco-french thing!) so I do most of my "testing" stuff on the net and most of my selling stuff by regular direct mail.
But things are moving quickly and I can sense that in a matter of five years allmost all of them will be reachable through Internet marketing.

...So you can understand I'm not quite eactly in the "magic diet pill" market ! lol
And what about you guys ?