A Basic Guide To Online Reputation Management

[jsherloc]

Hey guys,

Years ago I wrote up a quick little report discussing the absolute basics of online reputation management. It was shared here: http://www.blackhatworld.com/blackh...offline-reputation-management-power-pack.html

I am happy this report turned out to be so helpful for so many people over the years! It is amazing to see how much has changed in the field of Online Reputation Management since I wrote up this guide. It is also amazing to see that A LOT of the basic stuff I talk about in this guide still applies to anyone out there looking to start a proactive reputation management campaign.

Lately I have started writing down more of my ORM thoughts/processes/blueprints/strategies and I have started posting these ideas at http://www.ReputationManagementAdvice.com

I figured some BHW'ers would be interested in checking out the site if they are actively performing ORM campaigns for their clients and are interested in following ORM-related discussions and viewing different strategies proven to work over the years, etc. I am in the process of converting all of my notes, etc into easy to digest informative guides covering the different facets of ORM campaigns. TONS more advanced content is being added over the coming days/weeks/months, so be sure to bookmark the site if ORM is your thing!

Specifically, the first "guide" page that I published on the website is actually kind of a more advanced version of the Reputation Management Power Pack I shared here years ago, so it might be worth checking out after reading the PDF: A Basic Guide To Online Reputation Management

Appreciate any feedback, keep on rockin BHW.

- Jim

 

[dboundary]

This is very useful information, and I feel great about being the first one to give thank!

 

[KingMonkey]

I had to do a bit of online reputation management for myself quite recently when someone pointed out to me a very disturbing link with information about me on it. It had been floating around the net for over 2 years and I didn't know it existed. I kept it simple and created accounts in all major social networking sites and web 2.0s that I could think of, inserted my 'keywords' (my name + city) and then linked them all together. Within a week they all ranked and the bad link dropped to page 8. Phew!

 

[hawgbert]

Thanks for the information. Should be a "must-read" for small businesses, even those without an online presence.

 

[SnowWar]

I really did not know much about page reputation. It's really great that you have given us this chance to know all this. Thanks for the post again. And try to do further works like this.

 

[poweronics]

Nice bit of valuable info about ORM.
Thanks for sharing here.

 

[jsherloc]

I've updated the basic ORM guide to include some "advanced" strategies, like creating a Wikipedia page when possible, specific image and video websites to use, and many more suggestions. Probably worth a glance if you are into ORM at all, especially if you're actively performing client work etc (still a pretty "basic" guide, nothing too "fresh" for the veterans out there I suppose):

http://www.reputationmanagementadvice.com/a-basic-guide-to-online-reputation-management

And thanks for all the feedback guys, I really do appreciate it.

- Jim

 

[jsherloc]

Hey guys,

Just posted another relevant ORM guide that some of you might be interested in:

What To Do When Your Personal Information Becomes Publicly Available Online

Be sure to share this information with the people that need it! Based on my past experiences, there are A LOT of people that could use these processes along with other online reputation management-related advice, websites, and services discussed within this guide and others on Reputation Management Advice.

Thanks in advance for checking it out, and I hope you guys can help me spread this free information and help some people out!

- Jim

 

[jsherloc]

Hey BHW,

I just published a new online reputation management guide! You might be interested in reading this guide if you often work with clients and business review websites like Yelp. Yelp is a HUGE force for local businesses, but it can be a blessing or a curse (as I'm sure many of you know lol).

Strategies That Can Help With Yelp

Let me know what you think as I am constantly updating the ORM Guides on the website. Once again, I'm glad I'm able to give back to the community and provide helpful information like this!

 

[Lisa Wagner]

Thank you. That is interesting. So, are you actually charging people for that? Is it one of services you are offering to people? Do you mind to share how much you would charge for this kind of project?

 

[jsherloc]

Thank you. That is interesting. So, are you actually charging people for that? Is it one of services you are offering to people? Do you mind to share how much you would charge for this kind of project?

Hey Lisa, I'm glad you found the ORM Guides to be interesting! In terms of how much an online reputation management campaign will cost, it really does vary wildly. For example, small jobs could be completed for around 5k over a few months, while larger jobs will require a lot more content and labor, so they might cost 25k over 6 months to a year etc. It depends on the long-term objectives of the company and campaign in question.

 

[BlackSEOBelt]

I had to do a bit of online reputation management for myself quite recently when someone pointed out to me a very disturbing link with information about me on it. It had been floating around the net for over 2 years and I didn't know it existed. I kept it simple and created accounts in all major social networking sites and web 2.0s that I could think of, inserted my 'keywords' (my name + city) and then linked them all together. Within a week they all ranked and the bad link dropped to page 8. Phew!

To avoid situations like these, I always monitor posts that mention my brand name or my site.

I used to use google alerts for this, but now switched to buzzbundle, since it's faster and it creates a feed of relevant social posts.

 

[moneyfreak]

Am into online reputation management for last few months and this share teaches me something, thank you jim. .

 

[thehoots]

what happened to the links? I was getting excited to get more reading material, but the links are bad.


lol not like there isn't more info elsewhere

 

[Corydoras007]

I am also interested in reading the pdf... anyone have a copy?

 

[jsherloc]

Hey guys,

I wanted to let everyone know where all of the updated content is being posted these days after I have received a lot of messages from folks wondering where the material is. I am combining a lot of material into one site and I got rid of the previous domains used.

If anyone is interested in reading about some more "advanced" online branding and online reputation management strategies, visit http://www.ConfidentBrand.com and all of the updated guides and other resources are being posted there.

For those of you that have been checking out the reputation management/branding guides and resources and giving me feedback the last few months, I really do appreciate it and I hope you can make use of this information!

- Jim

 

[thehoots]

You're sexy.

 

[jsherloc]

Got another few private msg's about this guide, thanks again and I appreciate the feedback. I apologize for the "plain" design of the guide, just focused on adding as much useful content as I can for right now. Recently I updated the online reputation guide with new sections that discuss taking advantage of the following for online branding purposes: online resume websites, content curation websites, list-building websites, hosting public events on event websites, and some other updates.

If you guys know of any websites that fit the above criteria that are not already listed in the guide, let me know and I will add them ASAP (assuming they're relevant of course)

Updated Guide Here: A Basic Guide To Online Reputation Management

 

[coloredhatnew]

So basically the important ideas are to be careful what content you post and where. Paying attention to privacy settings on sites plus being careful not to link one identity to another unless that's acceptable. 80% of people really don't want to bother with investing time to do that until there's a problem.

 

[yoniwe]

very intresting and helpful thank you