charlie3
Senior Member
- Oct 4, 2009
- 1,078
- 493
So a few months back I was asked to build a website (it's a blog) for a friend, but I turned it down because of personal reasons. Now, about 7 months later this is a large site and only growing each day. I know for a fact that the guys who run the site don't know much about anything about building backlinks and I would be surprised if they have built backlinks on purpose ("accidental" backlinks like scraping content, etc aside, they only have 40 and none of them are high quality).
The only thing they do is add fresh, unique content each day, maybe 10 posts a day, each post consisting of 250 words on average and usually a video or picture. For each post they create a new Facebook post and Tweet about it.
They really don't focus on any specific keywords for SEO, pretty much all they're traffic comes from social networks, but I think it's important to note that they're now a PR 2 and Google has recognized the importance of their site by giving them sitelinks in the SERPs (if you don't know what it is, here is a link http://en.wikipedia.org/wiki/Sitelink).
What I'm trying to convey is that these guys know nothing about SEO, but they're gaining Google's trust and they don't even know it. Just by having a lot of fresh, unique content each day and posting on Facebook and Twitter they're creating an authority site in Google.
If you're going to take away anything from this it's that you should start focusing on on-site SEO and LEGITIMATE social signals rather than building crappy backlinks that everyone and their mother are building. Backlinks are important, but I think that with Panda and Penguin, Google is looking for people that aren't trying to do SEO and game the system, but rather "stumble upon it" if you will.
Some of you may say that, "well they're not ranking for any keywords, so therefore it's useless," but let me tell you that these guys know very little about SEO and aren't doing anything to target keywords, not even throw the keywords throughout each post. If they did I guarantee they would be dominating whatever they wanted to.
SEO is changing and if you continue to do the old SEO you won't get anywhere, you need to change the game as Google is changing. Good luck
The only thing they do is add fresh, unique content each day, maybe 10 posts a day, each post consisting of 250 words on average and usually a video or picture. For each post they create a new Facebook post and Tweet about it.
They really don't focus on any specific keywords for SEO, pretty much all they're traffic comes from social networks, but I think it's important to note that they're now a PR 2 and Google has recognized the importance of their site by giving them sitelinks in the SERPs (if you don't know what it is, here is a link http://en.wikipedia.org/wiki/Sitelink).
What I'm trying to convey is that these guys know nothing about SEO, but they're gaining Google's trust and they don't even know it. Just by having a lot of fresh, unique content each day and posting on Facebook and Twitter they're creating an authority site in Google.
If you're going to take away anything from this it's that you should start focusing on on-site SEO and LEGITIMATE social signals rather than building crappy backlinks that everyone and their mother are building. Backlinks are important, but I think that with Panda and Penguin, Google is looking for people that aren't trying to do SEO and game the system, but rather "stumble upon it" if you will.
Some of you may say that, "well they're not ranking for any keywords, so therefore it's useless," but let me tell you that these guys know very little about SEO and aren't doing anything to target keywords, not even throw the keywords throughout each post. If they did I guarantee they would be dominating whatever they wanted to.
SEO is changing and if you continue to do the old SEO you won't get anywhere, you need to change the game as Google is changing. Good luck
