Google Bots learning to read Webpages like Humans!

[Joe563]

Just found the below on Engaget this morning...

[h=1]Goo.gle bots learning to read webpages like humans, one step closer to knowing everything[/h]"Goo.gle just launched its Knowledge Graph, a tool intended to deliver more accurate information by analyzing the way users search. Of course, with a desire to provide better search results comes a need for improved site-reading capabilties. JavaScript and AJAX have traditionally put a wrench in Goo.gle bots' journey through a webpage, but it looks like the search engine has developed some smarter specimens. While digging through Apache logs, a developer spotted evidence that bots now execute the JavaScript they encounter -- and rather than just mining for URLS, the crawlers seem to be mimicking how users click on objects to activate them. That means bots can dig deeper into the web, accessing databases and other content that wasn't previously indexable. Looks like Goo.gle is one step closer to success on its quest to know everything."

Article

Reading Content like humans, executing hidden JavaScripts and mimicking how users click on objects to activate them spells dark times for I.M's.....but this is a never ending Cat and Mouse game, as Goo.gle improves so shall we!!

 

[jayjaymoney]

That bit about "digging deeper" is both impressive and scary. Like you said, it's all about improving and adjusting. Here's a video from google:

[video=youtube_share;mmQl6VGvX-c]http://youtu.be/mmQl6VGvX-c[/video]

It seems like they're adding more emphasis on how users interact with the search engine and the search results than links. Wonder how this will turn out.​

 

[Joe563]

"they're adding more emphasis on how users interact with the search engine and the search results than links"

Your right!

No longer is it about links, but its more how the user stays on your Website, things they click on etc It looks very worrying, especially since Goo.gle wants to excute code and click on links!

 

[Four Seasons]

Not just a search engine, but a knowledge engine. First thing I thought was the wolframalpha search.

 

[CPAKing11]

So basically they will be ranking your site on basis of content you have and how user performs on your site and not just with your links. So bounce rate will play vital role in this, if your bounce rate is high then your site will be less likely to get on top.

 

[webtalk]

later or sooner people will leave following google, intelligent webmasters are looking for ways with no google dependency and a way to get direct traffic.

 

[RodMar]

G has been and will continue to improve like this. But surely, Knowledge Graph seems great and G has got thousand times smarter than ever.

 

[ComputerEngineer]

well this is a good thing. but their latest algo is all about for more people to use ad networks for traffic.

 

[blackhatbeginner2010]

interesting.

 

[Pesterd]

Not just a search engine, but a knowledge engine. First thing I thought was the wolframalpha search.

Google is only now starting to introduce the Symantec Searches where as knowledge engines like you said, Wolframalpha have been doing so for years.

As per another users comment earlier:
Links are not completely dead, they will still carry weight, but the links will have to have more relevancy than ever. Backlinking not for the sake of backlinking but backlinking for the sake of quality and knowledge.

My tip for everyone is to stop doing the traditional backlinking that many have you been doing but to start thinking more content based backlinking and getting quality RELEVANT links to your site. The same way a user would check a site, is the same way Google intends on bringing this new algorithm into effect.

There has to be relevancy, of course if you are completely whitehat and working cleanly then there is nothing you need to worry about but if your blackhat and pumping out irrelevant backlinks you might want to start changing the way you do SEO.

 

[Diplomat]

So they make Google smarter to force advertisers to use Adwords ? Makes sense..

 

[ivhere]

But they can't keep their first page empty. They would have to put some content there. We have to just find out that what is needed to put our sites there.

 

[Execute]

Well this has just made content even more import than it already was, looks like all the contextual backlinks will need to be high quality as well, even more effort needed to rank now, great lol

 

[briggers]

How can google track user habits once the user leaves the search results page, besides using google analytics?

If I dont have google analytics on my website, there is no way for google to know how the user interacted with my site. Therefore this knowledge graph thing is basically a fancy content analyser.

There is difference between understanding content and discerning good content from bad content. Wolfram Alpha doesn't depend on user generated content for its results. It has a set of knowledge sources that it queries for answers. It's more of an answer engine than a search engine.

Google is a search engine that attempts to return relevant human generated content and this new knowledge graph is more about how the user search query is interpreted than how a website is ranked

 

[LittleBoots]

I knew Google were going to go for this, why would they show bounce rate in Analytics if it wasn't going to be important, I say its a step in the right direction, some of the sites I visit these days have **** content and are only on top because of SEO.

 

[seontist]

Long time coming semantic search...

 

[finerpleasures]

Argument- This is going to cost alot of time and money. And , if this eventually hits the streets - it going to be more about aesthetics than content. All you need to do is add as little code as you can and as much color and shapes from the color wheel.

Also - human beings change - we could search this way to do and another tommorow. Google need billions of dollars to do this - At the end of the day, it will just become one big hip of junk with a large yellow sticker popping of the top saying " UPDATE" .

 

[rallow]

google.com/skynet

 

[Pesterd]

How can google track user habits once the user leaves the search results page, besides using google analytics?

If I dont have google analytics on my website, there is no way for google to know how the user interacted with my site. Therefore this knowledge graph thing is basically a fancy content analyser.

There is difference between understanding content and discerning good content from bad content. Wolfram Alpha doesn't depend on user generated content for its results. It has a set of knowledge sources that it queries for answers. It's more of an answer engine than a search engine.

Google is a search engine that attempts to return relevant human generated content and this new knowledge graph is more about how the user search query is interpreted than how a website is ranked

Wolfram Is a Research Database, not simply an answer database, you dont simply input a question to get an answer. The more high quality content a website has the higher chance it has of getting its queries pulled up to the top of the search engine. Content is very relevant and now even more so, human like content, content that is for the human and not only for the computer, the computer is now going to become the human when it scans webpages.

 

[cherub]

[h=1]Goo.gle bots learning to read webpages like humans, one step closer to knowing everything[/h]

Googlebot'll be solving captchas soon...

How can google track user habits once the user leaves the search results page, besides using google analytics?

I'm sure that data would be available to them if the site uses adsense, and even from user behaviour via chrome.