What percentage does Google pay to its Publishers?

[fahad10]

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[TD="width: 100%"]What percentage of Ad revenue does Google Adsense program pay to its Publishers?
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[poweronics]

You can ask the Google guys buddy.

 

[john1444]

I think its way up above 60%.

You can make it more lucrative by taking the CPC into consideration.

 

[ActionTaker]

68 is the percentage I get, not sure if it depends on where you are/how much money you make per month.

 

[tedchang8592]

as my experience it takes around 30%

 

[Knoxgates]

According to them it's 68%. But don't know how much they give.

 

[rody00]

as others have said they claim it's 68%

 

[JohnMalekin]

Yeah right, 68 my a**.

 

[hiimanshu]

around 68% maybe or it depends upon country you're living.

 

[scorpion896]

Yeah right, 68 my a**.

Actually it is 68% and I have already confirmed it. They have millions of publishers and them taking 32% is actually a bit high as it is.

PS did that guy really just ask for rep to be given to him?

 

[Dropdown]

It is, as they claim, 68%. Now this doesn't mean that the CPC in the Google Keyword Tool x 0.68 = the amount per click a publisher get. The CPC in the Keyword Tool is the cost to advertise in the Search Results themselves. The CPC is lower on websites, because the traffic isn't as targeted as it would be in the search results.

 

[imperial444]

they claim 68%, but reality is ... far less

 

[fahad10]

Majority of members saying 68%. so i think so it's between 60% to 68%.

 

[fahad10]

Thank you all for helping me!