To the OP, thats awesome that you see the Hispanic Market as a money pit for SEO services and anything to do with Internet Marketing. I see you are from Los Angeles where the market is big and lucrative. Im Hispanic myself and live in a area that has a small hispanic population. I have tried pitching Internet marketing services to certain people I know with Hispanic businesses that have to do with what is the norm: and what is the norm in business for them. Basically what services or products are they providing to there clients? Its money wire transfers/bodegas-restaurants-mechanic shops and even food markets. One thing I have seen them have trouble with understanding is "how does the web benefit me or us in my business?" "how does the web make me money"? When I proceed in to explain the benefits and how the benefits equal profits..its something so unbelievable to them. Its like trying to lead a horse to the water that doesnt want to drink. They come back with "porque tengo que promover mi negocio en un sitio the internet si la gente lla hase eso por mi cuando me refieren a gente? (this means why should I promote my website online when I have people referring me people?) Or "esto se escucha muy complicado y mejor prefiero advirtar en la television,revistas,radio porque alli si paga"? (This means o that sounds to complicated I prefer to advertise on tv,radio,magazines etc because that pays...)
The Hispanic community is a goldmine especially in areas with large populations of them...Im hispanic and I see the massive niche there to provide products and services...When I have spoken to some they admit that they see a huge potential to be online, but just dont trust it. Its funny because when I google for Hispanic Online Marketing like what is done here in America. There is alot of people in Mexico taking on the online world.. I see the Hispanic Music artists apply online tools more often than business to reach there young hispanic audience...There is a huge gap of misinformation or not enough in Hispanics knowing why internet marketing is very valuable for there business...
