So apparently loads of other guys tried to rank for this "easy" keyword but didn't even come close the the first page. They have built thousands of backlinks but for some reason they can't outrank these pages with only 100 backlinks.
Reason: I have absolutely no idea.
Might be because of the user experience of the affiliate sites are terrible and panda punished them. But I checked all the sites and the content is pretty decent, nothing I would have done different myself.
Not really, I have lots of niches where I dominated big sites like amazon, newegg, other company buying sites & wikipedia with just a couple of backlinks;It has nothing to do with panda, and everything to do with the fact they were trying to outrank walmart, amazon, target, sportauthority, etc.
If you know anything about google it's that recently their algorithm has changed to be even more nepotistic than ever towards big companies. Any SEOer should run away from these kinds of things (at least if your goal is to rank in google).
What's funny though is yahoo/bing are far less up large companies' asses, and the website: www.exercise-bikes-direct.com is #1