First meeting with potential client on Friday!!

[trubnut]

Thanks for that info, it will really help me out. Fingers crossed i'll be signing my first client in the coming weeks.

Thank you, trubnut.

When calculating ROI, I meant to follow the steps given in the Taktical thread. It went something like:

K= # of Keywords
CTR= Click Through Rate (0.1)
T=Traffic
ACPC= Average Cost Per Click
V= Visits
CR= Conversion Rate (0.12)
R= Revenue
C= Cost
LV= Lifetime Value of Customer


PPC ROI Calculations

V= T x CTR
R= V x CR x LV
C= ACPC x K
PPC ROI = ((R - C)/ C) x 100

SEO ROI Calculations

V= T x CTR
R = V x CR x LV
C = 12months Cost / 12
SEO ROI = ((R - C) / C) x 100

-------

But I was running late for all my meetings (my clock runs on what you call "n***a time"), so what I did was printed out a picture of the pie graph from hxxp://www(dot)reactorr(dot)com/tools/seoroi.php, and calculated roi this way:

for calculating roi for the plastic surgeon..

2,000 monthly (broad) searches for this niche
$400 average cost per sale (low end vigure [botox])

total number of monthly visits x average sale price (2,000 x 400=800,000)
42.13%(#1 google spot ctr) of 800,000 is 337,040 (800,000 x .4213)
2% of 337,040 = conversion rate (337,040 x .02 = 6740.80)

so the roi I showed him was $6,740.80.

I printed the graph out so I could show him where my ctr #'s were coming from. I also made a point to tell him conversion rate is around 4%-6%, but I would only calculate for 2% conversion rate to show a bare minimum. You can adjust those numbers anyway you like to make the roi look juicier. Just stay within the realm of reality.

 

[BlackCat83]

Why would you offer your client a discount so fast? I mean, a 20% discount is quite a lot. I would suggest not to do this. Did you give him a good reason for the discount?

 

[mattbowden]

I wouldnt offer a client a discount. I would have planned what you are going to talk about.
Ask questions what do they need, simple always keep it simple. As their requirements.
The tell them what you can do for them. Match your services to their requirements.
Then at the end mention the other services that they may not be aware of.
Then close, ask the questions try and get a level of commitment from them.
They are there and interested bombarding them with what you have will not get you anywhere.

 

[Ysrayl]

Out of curiosity...did your client indicate how often they get the telemarketing offering SEO services call?

Great job on getting this guy hooked up.

JQ

Everyone I've met with say they hear from people all the time who say they can "do this" or "do that" with their website and they really have no idea what the telemarketers are even talking about. They just know it has something to do with internet marketing.

These big SEO companies apparently suck at every aspect of what they do. They can't compete with us here on Blackhatworld. We know all the "tricks".

+rep to you OP, way to go out there and make it happen!!!

Thank you! It really is just as easy as simply TAKING ACTION.

Thanks for that info, it will really help me out. Fingers crossed i'll be signing my first client in the coming weeks.

Remember: to a prospect, high prices equals high quality service.

Get this money, B

Why would you offer your client a discount so fast? I mean, a 20% discount is quite a lot. I would suggest not to do this. Did you give him a good reason for the discount?

As I said before, I offered the 20% discount on my retainer fee as incentive for the client using my services. In the special offer I have for each business, I don't give the price of my retainer fee.

I do this so I can just make up a number I want up front from each client, then tell them I usually charge $xxx , but at a 20% discount, I will set them up for $xxx(the number I really want anyway. this number is still higher than I am willing to accept so I can have room to come down on $$ for more incentive)

I wouldnt offer a client a discount. I would have planned what you are going to talk about.
Ask questions what do they need, simple always keep it simple. As their requirements.
The tell them what you can do for them. Match your services to their requirements.
Then at the end mention the other services that they may not be aware of.
Then close, ask the questions try and get a level of commitment from them.
They are there and interested bombarding them with what you have will not get you anywhere.

IT IS NOT A DISCOUNT. THEY JUST THINK IT IS. PEOPLE LOVE TO SAVE MONEY, MY G.

OR ARE YOU NOT AN AMERICAN CITIZEN? YOU DON'T LIKE TO SAVE MONEY? ARE YOU A COMMUNIST?

 

[Ysrayl]

GENTLEMEN:

The "discount" is just psychological warfare. I get more than I want from each client up front because I quote them a high price then offer a discount which makes it a little more fair. But the prices are STILL HIGH. check the taktical thread. He's in NYC and accepts $750 upfront. I'm in a small city.

And instead of offering a 20% discount on my retainer fee, I create a free website for business who have no web presence at all. But that leaves the retainer fee at the ridiculous high price, so I actually get paid for the optimized web design. And all I do as far as design is upload a premium wordpress theme that can be found on this site for free.

THINK OUTSIDE THE BOX, PLEASE

 

[ksj55]

Nice job ysrayi...way to take action

 

[hits79]

Great thread mate, you actually have balls to go out there and start doing it. I been trying for the last 3-4 months, always finding some excuses c.c

congrats and keep up the great work!

 

[evejaa]

If you do anything with Dentist, let me know I would like to partner with you. If you design the website for them, I can bring your Dentist the patients. You can earn an extra monthly residual income. Bottomline, when you find something you like and it works for you, it makes sense to find all the income you can from that connection. (PS I may be new on here and just earning my wings (reputation) don't let that stop you from connecting with me. Goodluck.

 

[ferass123]

Cpngtratz !! And good luck !! )

 

[Brink]

My fathers slaved for this wicked nation for 430 years, and were treated very harshly if they even mentioned the word "free". Why should I give my oppressors so much value for nothing in return? I live in a country that is supposed to be "land of the free", but my people are not even considered human by the doctrine of this land, so the "free" part doesn't apply to us. At least when we were held in bondage in Mitsraim(egypt), we had a prophet to free us from Pharoah's hand.

"Free" stuff for nations that seek to crush the seed of Abraham, Yitshaq, and Ysrayl? Lmao, you were obviously jokin.

Stuff like this annoys the the crap out of me...
Destination-Target had a really good point, giving away service for free to people who will likely give you referrals is a good idea and good business!

Acting like this world or "wicked nation" owes you a dam thing. Give me a break! Your no more a victim then I am. A poverty victim mentality will do nothing but hold you back!

" Wicked Nation"

Really? That's Pathetic! Planes leave here everyday, see how many SEO clients you get from your origin country.

 

[Ysrayl]

Stuff like this annoys the the crap out of me...
Destination-Target had a really good point, giving away service for free to people who will likely give you referrals is a good idea and good business!

Acting like this world or "wicked nation" owes you a dam thing. Give me a break! Your no more a victim then I am. A poverty victim mentality will do nothing but hold you back! Really? That's Pathetic! Planes leave here everyday, see how many SEO clients you get from your origin country.

Dude, I was only JOKING, but I guess I could have made it more obvious haha.

I'm just not going to give anything away for free.

Ysrayl

 

[Conor]

Dude, I was only JOKING, but I guess I could have made it more obvious haha.

I'm just not going to give anything away for free.

Ysrayl

It took you over a year to think of that comeback? :\