mojstermiha
Regular Member
- Jul 27, 2010
- 446
- 1,081
Hi BHters!
Today is my birthday and decided to publish another uncensored Facebook PPC case study
I noticed a few days back, when someone was selling a WSO with ad ideas and he didn't provide any screenshots from his FB Ad Manager. We are going to do this "The Right" way with full discloser.
For about a week in August, I was promoting a NFL Jersey offer in CPA network Advert Marketing (If you want in, PM me)
The offer was relatively successful, but I soon stopped promoting it, because advertiser wasn't satisfied with my traffic, even thou I really don't know how I could bring him better quality. You'll see why I say so in a minute.
Here is the offer:
Pay per lead: $1.6
Offervault says it only allows email traffic so I also posted a screenshot from the network. Facebook PPC is allowed!
Campaign planning:
I picked Dallas Cowboys, but this would work for any NFL team.
Ad Building
Title: Are You A Cowboys Fan?
Image: Just pick a logo or something similar that represents the NFL team well.
Body: Click here and get your NFL Jersey!
Landing page: I iframed some NFL web store and changed the link to my affiliate link after my ad was approved.
Code used for iframing was shared before by coolkid123.
Code:
Ad Targeting
Country: US
Age: 36 - 49
Gender: Male
Interests (keyword): "dallas cowboys"
The reason I targeted the way I did, is because Quantcast gave me that data. As you can see, Dallas Cowboys home page is mainly visited by male under 18 and 35-49. I didn't target underage boys, because advertiser doesn't want that audience.
The interesting fact is that DC fans are quite wealthy based on Quantcast data. I still don't understand why advertiser wouldn't want such traffic. IMO, I couldn't do it any better on FB. He was probably too greedy or he wanted only visitors from search PPC but in that case, he should forbid using Facebook.
Bidding
I always place my bid over the suggested bid when doing CPC. But only till I get 3-4 clicks. Then I already have a good idea what CTR is going to be and I lower the bid to the point I am still getting enough traffic.
Summary
I paid for ads $141.30
Earnings from CPA offer: $307.20
Profit: $165.9
RPC is still high because this is average RPC. Last 2 days it dropped significantly and it reached my CPC on FB. Then I stopped my ads.
That's it. Don't share this outside of BHW!
Cheers!
P.S.:
If you want to learn more about FB PPC, read also my other threads:
[FREE TUTORIAL] - Facebook ad building, bidding, targeting - Case Study! - *uncensored* <<=== Start here!
[GET] WSO 469001 Don + Spence + Facebook + Real Results and Real Money
[Facebook Ads - Advice] How to turn a dying CPM ad, into a winning CPC ad.
[GET] WSO 452952 One Penny Clicks 2.0 (Must-Have For Facebook Marketers!)
[TEST] Facebook PPC + CPA. Method: Lazy Auto-pilot Profits
Today is my birthday and decided to publish another uncensored Facebook PPC case study
I noticed a few days back, when someone was selling a WSO with ad ideas and he didn't provide any screenshots from his FB Ad Manager. We are going to do this "The Right" way with full discloser.
For about a week in August, I was promoting a NFL Jersey offer in CPA network Advert Marketing (If you want in, PM me)
The offer was relatively successful, but I soon stopped promoting it, because advertiser wasn't satisfied with my traffic, even thou I really don't know how I could bring him better quality. You'll see why I say so in a minute.
Here is the offer:
Code:
http://www.offervault.com/offer/details/offerId/305860/free-nfl-jersey/Pay per lead: $1.6
Offervault says it only allows email traffic so I also posted a screenshot from the network. Facebook PPC is allowed!
Campaign planning:
I picked Dallas Cowboys, but this would work for any NFL team.
Ad Building
Title: Are You A Cowboys Fan?
Image: Just pick a logo or something similar that represents the NFL team well.
Body: Click here and get your NFL Jersey!
Landing page: I iframed some NFL web store and changed the link to my affiliate link after my ad was approved.
Code used for iframing was shared before by coolkid123.
Code:
Code:
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" lang="EN">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<title>Full Page IFrame</title>
<style type="text/css">
html {overflow: auto;}
html, body, div, iframe {margin: 0px; padding: 0px; height: 100%; border: none;}
iframe {display: block; width: 100%; border: none; overflow-y: auto; overflow-x: hidden;}
</style>
</head>
<body>
<iframe id="tree" name="tree" src="http://google.com" frameborder="0" marginheight="0" marginwidth="0" width="100%" height="100%" scrolling="auto"></iframe>
</body>
</html>Ad Targeting
Country: US
Age: 36 - 49
Gender: Male
Interests (keyword): "dallas cowboys"
The reason I targeted the way I did, is because Quantcast gave me that data. As you can see, Dallas Cowboys home page is mainly visited by male under 18 and 35-49. I didn't target underage boys, because advertiser doesn't want that audience.
The interesting fact is that DC fans are quite wealthy based on Quantcast data. I still don't understand why advertiser wouldn't want such traffic. IMO, I couldn't do it any better on FB. He was probably too greedy or he wanted only visitors from search PPC but in that case, he should forbid using Facebook.
Bidding
I always place my bid over the suggested bid when doing CPC. But only till I get 3-4 clicks. Then I already have a good idea what CTR is going to be and I lower the bid to the point I am still getting enough traffic.
Summary
I paid for ads $141.30
Earnings from CPA offer: $307.20
Profit: $165.9
RPC is still high because this is average RPC. Last 2 days it dropped significantly and it reached my CPC on FB. Then I stopped my ads.
That's it. Don't share this outside of BHW!
Cheers!
P.S.:
If you want to learn more about FB PPC, read also my other threads:
[FREE TUTORIAL] - Facebook ad building, bidding, targeting - Case Study! - *uncensored* <<=== Start here!
[GET] WSO 469001 Don + Spence + Facebook + Real Results and Real Money
[Facebook Ads - Advice] How to turn a dying CPM ad, into a winning CPC ad.
[GET] WSO 452952 One Penny Clicks 2.0 (Must-Have For Facebook Marketers!)
[TEST] Facebook PPC + CPA. Method: Lazy Auto-pilot Profits
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