Lol they gave themselves 2,420,999 views. A little too ambitious.
LOL @ "viral".
1. Contact YouTube about a branded channel with the option "Custom SWF Banner"
2. Send in banner so they can check if it violates anything
3. ???
4. Profit.
This has been done by so many other brands since 2009, when YouTube lauched this feature. Like I said a few posts ago, almost everyone can get this... if you're willing to pay 40.000EUR
I've seen a lot of interactive YT pages, but this one is definitly one of my favourite: youtube.com/tippexperience