~Clickbank~

[macmachi]

Hello all,
How do you all make money with clickbank? I surfed through all the categories available on clickbank, and found not a single good looking landing page. If I consider myself as a buyer, how would I buy from websites like that? They all simply look spammy, scam to me, even though they are not.

Could you please show me some light on this?

Thanks

 

[GreyWolf]

You're making a classic mistake. Don't judge a sales page by how well it sales to you.

Look at the statistics, not at whether the sales page would work for you specifically. People that are interested in marketing are typically more aware of the sales tactics being used and are somewhat immune to them. Not completely, but enough to make skew you're objectivity.

Think about the statistics. Say a product has a 2% sales ratio. That means for every 100 targeted visitors you send to that sales page 2 people will buy. That also means 98 people won't buy (you're one of those people.) If you send 1000 targeted visitors you can expect 20 people to buy, etc. Those 2% are the people you're trying to target for. In fact the better you can target to that group the higher your conversion ratio will be.

So rather than judging products and sales pages by whether you would buy the product or whether the sales page "speaks to you", look at the sales volume for that product. That's what all the stats given on the clickbank marketplace are for. Look at things like gravity, refund rates, etc. Those are the factors you can use to evaluate how good a particular product and sales page are for you to promote.

So when you're looking to buy a product yourself then how you see the product and sales page are very important, but when deciding to promote a product you need to look at how well that product and sales page converts for targeted traffic.

Remember you are very rarely the target market for the products you find to promote.

 

[macmachi]

Thanks for the reply!

Remember you are very rarely the target market for the products you find to promote.

This is a value point. But is there any criteria that the landing pages for the products have to look like a single page website? If the landing pages are good then wont be there an increase in the ratio, may be from 2% to 20$?

Once again thanks.

 

[GreyWolf]

If the landing pages are good then wont be there an increase in the ratio, may be from 2% to 20%?

Of course, but what you think looks like a good page may not necessarily be what really converts. There's been a lot of testing done to determine what types of sales pages convert best, and typically the very best conversions are from pages that I myself think look like crap. But like I said before... I'm not the target market.

The vendor is responsible for testing and determining what type sales pages will convert for his product. The affiliates job is to send as much targeted traffic to that sales page. If both are doing a good job, then a product will have a lot of sales.

So like I said, forget about your own thoughts on what a good sales page should look like and focus instead on the statistics.

 

[macmachi]

Being an SEO for 3+ years, working on landing pages for various clients, I found it no good. As you have said, yes 'we are not the target market'
Hope that crap pages work for me too

Thanks

 

[OTrap]

Testing is, honestly, what sets the top-converting offers apart. They have been split tested over ... and over ... and over again.

The ones that are high in popularity and gravity on Clickbank will generally convert well.

Doesn't matter what you and I think of the page. What matters is what converts.

 

[macmachi]

Hi,
Thanks.....
I'm following your posts recently, and you mentioned about doing email marketing. May I know the email campaign tool that you are using? and cost of that?

I have used, awebar, pinpointe which I found to be costlier, which is okay for clients though.

 

[OTrap]

I use GetResponse. I spend about $275 a month on it, but it is substantially cheaper to get started.

 

[Yukinari84]

When I started out with CB, I thought that pretty much everything was crappy looking, but GreyWolf made an excellent point.

One of the hardest things to do as an affiliate marketer is look at the products you want to promote through the eyes and mindset of your targeted buyers. However, if you can learn how to to do that, it makes identifying a potentially profitable product much easier.

One extra step I advise you to take is to make the extra effort and really try to dig into your market. Use sites like Alexa, Quantcast, Compete, etc to get an overall feel for the demographics of your market.

Use Google, forum directories, and blog directories to see what kind of conversations, discussions, and hot topics are in your market. Pay close attention to the problems that are being discussed; especially if you see multiple instances of them.

Also, take a look at what's currently selling in your market and what other affiliates are promoting.

Finally, you absolutely must test, track, and tweak your campaigns. The good thing is that once your site is up and running, you add or even change products that you are promoting very quickly.

 

[macmachi]

I use GetResponse. I spend about $275 a month on it, but it is substantially cheaper to get started.

Thanks for the tool..... BTW, do you buy credits every month? How many credits would I need to run it for just 1000 contacts, and how much it costs?

And you have mentioned in your previous one post that you shoot out your campaign to a list of 5k contacts, is that cost you $275?!

Thanks again

 

[macmachi]

When I started out with CB, I thought that pretty much everything was crappy looking, but GreyWolf made an excellent point.

One of the hardest things to do as an affiliate marketer is look at the products you want to promote through the eyes and mindset of your targeted buyers. However, if you can learn how to to do that, it makes identifying a potentially profitable product much easier.

One extra step I advise you to take is to make the extra effort and really try to dig into your market. Use sites like Alexa, Quantcast, Compete, etc to get an overall feel for the demographics of your market.

Use Google, forum directories, and blog directories to see what kind of conversations, discussions, and hot topics are in your market. Pay close attention to the problems that are being discussed; especially if you see multiple instances of them.

Also, take a look at what's currently selling in your market and what other affiliates are promoting.

Finally, you absolutely must test, track, and tweak your campaigns. The good thing is that once your site is up and running, you add or even change products that you are promoting very quickly.

Thank you so much for stopping by!

Just one quick question, hope you would answer. How much you spend toward promoting a product on CB per month, and what is your ROI? approx.....Tnx

 

[Yukinari84]

Thank you so much for stopping by!

Just one quick question, hope you would answer. How much you spend toward promoting a product on CB per month, and what is your ROI? approx.....Tnx

The only expenses I have to worry about is the domain name registration, and I typically only keep the sites that make me at least $500 per month. If I can't get that amount with minimal effort within a few months, I will just flip the site.

The domain costs around $10, so it's a pretty damn good ROI.

 

[OTrap]

Thanks for the tool..... BTW, do you buy credits every month? How many credits would I need to run it for just 1000 contacts, and how much it costs?

And you have mentioned in your previous one post that you shoot out your campaign to a list of 5k contacts, is that cost you $275?!

Thanks again

Not 5k. 51k.

And I don't buy credits.

 

[macmachi]

The only expenses I have to worry about is the domain name registration, and I typically only keep the sites that make me at least $500 per month. If I can't get that amount with minimal effort within a few months, I will just flip the site.

The domain costs around $10, so it's a pretty damn good ROI.

Thanks....I pretty much like the idea. With minimal effort monthly $500 would be great for me at this stage. But I don't think I could make it possible, as it requires a strong foundation to get started. I need to learn a lot!!!

BTW, you do any research on the domain name choosing? Are you using info or .com, and which is good?

 

[macmachi]

Not 5k. 51k.

And I don't buy credits.

Hi, I know all the possible ways to create a database of business contacts, from VP to CEO....But who would be my audience If I go with promoting CB products? What age I should target? How do I get their email ID's? I don't think they will use any business email id, so its pretty hard to get the email id's. How did you manage to create a database of 51k opt ins???? Its pretty hard bro.....

Could you please suggest me on this?

Thanks

 

[GreyWolf]

In a lot of my posts I make a comparison between online marketing and traditional offline marketing as being very similar. The main point of that is with affiliate marketing you're basically an independent sales agent.

But your question brings up one BIG difference between the two. Traditional marketing targets a demographic, online marketing (at least when using SEO) is targeting for searches. Specifically you're targeting for the keyword phrases that people type into the search engine.

So rather than doing demographic studies to determine things like age, sex, financial status, marital status, etc., you do keyword research into what terms people type into the search engine. So if you find something to promote like a diet product, then you'll search for keywords related to "diet" and "weightloss". You look at terms like "how to lose weight", "I need to lose weight", "what is the best diet", "How to get in shape fast", etc. and then select the ones that have enough search volume to get traffic to your offer, but low enough competition for the specific search that you'll be able to get your page to the first page in the SERPs.

Demographic targeting can still be done but you need to have huge sites that collect demographic data, like facebook, myspace, dating sites, huge forums, etc. in order to do it. Even in that case you're typically better off online to focus on targeting for keywords. With keywords you're able to target a lot more specific market than just demographic factors. If there were a way for traditional marketing to target keywords the way you can online, I bet you'd see a trend in that direction even there. lol.

OK, so how do you build a huge optin list? The same way except you change how you're promoting. You target for high volume, low competition keywords in your niche, but then rather than sending the traffic straight to the offer, you send them to a squeeze page first. That's a page in which you have a form to collect the visitors email before they continue on to see the offer (you can do that after they see the offer as well, but usually it's more effective to do it first). The squeeze page needs to give enough information to keep the visitor interested enough in your offer to be willing to give you their email to get more info. You can do this by offering an additional product (a newsletter is a common one) if they signup, or in some cases you can make it so the information they want will be sent to their email. Depending on how much keyword targeted visitors you can get to your squeeze page will determine how fast you can build a large list.

 

[OTrap]

GreyWolf, I went to rep you, but apparently I need to spread the love first.

Anyway, reps to this post.

 

[lancis]

There are no good landing pages indeed, but that only means you have to work harder.

There are three well accepted stages of an Internet buyer: information search, comparison shopping and buying. If you send your visitors straight from "information search" to clickbank you pretty much lost them, because they aren't ready yet.

But if you manage to complete their need for "comparison shopping" they will convert at 3%-6%. These numbers could be higher, but unfortunately its the best you can do when clickbank landing page fails to deliver the last stage.

 

[GreyWolf]

if you manage to complete their need for "comparison shopping" they will convert at 3%-6%. These numbers could be higher, but unfortunately its the best you can do when clickbank landing page fails to deliver the last stage.

Nice concise explanation.


There actually are good sales pages, and not so good sales pages. But if you remember the point lancis is making you can get good conversions either way. The sales page is the last step, you need to make sure the visitor is ready before sending them there.

 

[OTrap]

Nice concise explanation.


There actually are good sales pages, and not so good sales pages. But if you remember the point lancis is making you can get good conversions either way. The sales page is the last step, you need to make sure the visitor is ready before sending them there.

It's the very reason targeted buyers are so highly sought. Their table is already set.