Information search will refer to understanding the problem and getting an impression of possible solutions. I.e. after that stage the searcher will understand what causes his over-weight and will have a general understanding that he can either make a diet, exercise, use some magic pills, etc.
During comparison shopping he will want to find a list of products for a one or two solutions he liked. For example if he chooses diet, he will want to find something that satisfies his criteria for budget, time, popularity and effectiveness. After that stage he should pick 1 product and be convinced that this is the ultimate solution for him.
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