Internet Marketing Acronyms - A Simple Guide

[G-S-T]

OK, so i see this at least once a day while reading threads. Somebody will quote a resource and use acronyms, then the next post will be from somebody asking what XYZ is.

In tho hope of educating at least 1 person today I decided to create a little collection of popular acronyms used within our industry.

AJ - Ask Jeeves
AM - Affiliate Manager
AOL- America Online
AOV - Average Order Value
ASP - Application Service Provider
AV - AltaVista
AW - Affiliate Window
B2B - Business to Business
B2B - Business to Business
B2C - Business to Consumer
B2C - Business to Customer
BHO - Browser Helper Object
BHW - Black Hat World
BL - Backlink
CAC - Customer Acquisition Cost
CAPTCHA - Completely Automated Public Turing test to tell Computers and Humans Apart
CJ - Commission Junction Affiliate Network
CL - Craigslist
CPA - Cost per Action
CPC - Cost Per Click
CPL - Cost per Lead
CPM - Cost Per Thousand
CPO - Cost per Order
CPS - Cost Per Sale
CR - Conversion Rate/Ratio
CSE - Comparison Shopping Engine or Custom Search Engine (Google)
CSS - Cascading Style Sheet
CTR - Click-Through Rate/Ratio
DC - Data Center
DH - Direct Hit
DLL - Dynamic-Link Library
DMOZ - Directory - Mozilla
EPC - Earnings Per Click
FB - Facebook
FFA - Free-For-All Link List
GAN - Google Affiliate Network
HTML - HyperText Markup Language
IBL - Inbound Link
IM - Instant Messaging
LS - Linkshare Affiliate Network
LSA - Latent semantic analysis
LSI - Latent Semantic Indexing
LTV - Lifetime Value
MFA - Made For Adsense
MLM - Multi-Level Marketing
MSN - Microsoft Network
NL - Northert Light
NS - Nameserver
NSI - Network Solutions
OBL - Outbound Link
ODP - Open Direcrory Project, See DMOZ
OWBL - One way back link
PDF - Portable Document Format
PFI - Pay For Inclusion
PFP - Pay For Performance
PMA - Performance Marketing Association
PPA - Pay Per Action
PPC - Pay Per Click
PPCall - Pay Per Call
PPCSE - Pay Per Click Search Engine
PPL - Pay Per Lead
PPS - Pay Per Sale
PPV - Pay Per View
PR - PageRank
PV - Page View
RI - Regular index
ROI - Return on Investment
RON - Run Of Network
ROS - Run Of Site
RSS - RDF Site Summary, Rich Site Summary, Really Simple Syndication
RSS - Rich Site Summery or Really Simple Syndication
SAS - Shareasale Affiliate Network
SB - Scrape Box
SE - Search Engine
SEA - Search Engine Advertising / Advertiser
SEM - Search Engine Marketing
SEO - Search Engine Optimization
SEP - Search Engine Positioning
SERP - Search Engine Results Page
SI - Supplemental Index
SID - Shopper ID
SSE - Yahoo! Search Submit Express
SSP - Yahoo! Search Submit Pro
SWL - SiteWide Link
TBPR - Toolbar PageRank
TOS - Terms Of Service
TR - Trust Rank
URL - Uniform Resource Locator
UV - Unique Visitor
VIPS - Visual-block Page Segmentation
WSO - Warrior Special Offers
WWW - World Wide Web
XML - Extensible Markup Language

 

[mudbutt]

You totally forgot Mudbutt - The IM Legend

Its okay bro, I forgive you dear.

 

[G-S-T]

You totally forgot Mudbutt - The IM Legend

Its okay bro, I forgive you dear.

Dang I knew I left one out....