My new website has been indexed by google for over a week now, can I start link building?
I heard that I shouldn't start linking building until my site is already ranking on the serps. is that true? why?
If you build links too fast you will hit a filter (sandbox).
If you dont build any links you are unlikely to ever rank.
The sandbox is only an issue if you are making money, Google cannot take away traffic you dont have.
If your site is making money, then tread carefully to protect your income.
If your site is not making any money, then you are not really going to lose anything by building links to it, even if you hit a filter / penalty for a few months.
If your site does get sandboxed / filtered it will be temporary.
My approach is based on a "pipeline" of sites.
1) I build a new site 5 + pages of legit content
2) I add a very small number of links here and there over several months
3) After about a year I escalate that and start trying to rank the site more seriously, adding more content and more links, if it is showing some promise.
The point here is that it is easy to put new sites up but hard to rank them.
Once you get to a point where you can easily add new sites going in at one end, but work on ranking older sites coming out the other life is a lot easier.
As I said... work on a "pipeline" as opposed to working one site from scratch and then another. Of course this takes time to establish... but better to put up a few sites now looking to the future than to become obsessed with one site that will probably not earn anyway for several months.
This stuff takes time, be patent
