Promoters take any platform they can to promote a stock.
After all, it's just marketing a particular stock to people to create more buying power.
Promoters are usually compensated by the company to promote the stock. So the company contacts the promoter and says - we are going to be releasing a PR campaign for this many days days - we need you to bring volume to it.
As for what mediums they use.. I tried trading penny stocks last year - and opened up a facebook account strictly for that reason.
I had SO many promoters on my facebook it was ridiculous - it was like a different beast - it wasn't even facebook anymore...
I then decided to get out of that stuff - and deleted a large amount of them, but they still keep coming back - my facebook inbox is plagued with at least 50 messages per trading day. SPAM MUCH?!
A lot of them have no real knowledge of internet marketing and strictly just spam. I've found very few that actually use video marketing and that sort of thing to build credibility to their brand.
A few of the responses above are taking a very black and white approach to this. It's not all pump and dumping - some promoters are finding very genuine stocks waiting to break out and alert people to bring more volume to a good position. It's buyer beware - if you can't weed out the bull from the legit stuff out there - well, quite frankly you don't belong on the internet.
Promoters that do receive compensation from the companies are marching a GREY line... The SEC IS monitoring this stuff... but there's no exact right or wrong to how you do it. Whatever they feel is wrong will end you up in jail.
One easy no -no for them to abide by is no 'front-loading' in which they take a position in the stock before they start promoting - since that can be denoted as insider trading.
There was a kid by the name of Jonathan Lebed I believe. A few years ago he would take positions in stocks, spam it all over the net for people to buy - and then sell out his position making the stock plummet. But these stocks were being moved on NO PR, NO technical analysis.. nothing. So, it was very obvious what he was doing and got nicked up after pulling a 250 thou pay day. With his past, you know this kid is being heavily monitored - yet he is back to running a stock promotion site. Walking the line...
Ever heard of Jim Cramer? That loud mouth on TV. What do you think he's doing on the show week after week? He's promoting stocks - companies that have compensated him to do so....
Sorry for rambling.. stocks have always fascinated me.. Especially pennies!!
Think of this though - 90% of traders lose money.... Gee, I wonder what the other 10% are doing right?? I'm sure they're very talented at what they do...
The part I love is - it's potentially illegal for the little guy to manipulate stocks. But, the big guys are doing it all the time. Look up the 'invisible hand' tell me that isn't stock manipulation.
I don't know if that answered your question or not. This should sum it up...
Stock promoters are not good at marketing for the most part- they spam.. and it works. Because it plays on peoples greed - looking for that big lotto ticket!!
If you're interested in trading - goto youtube and search informed trades. He has a 75 part video series teaching you how to trade using chart patterns.
I've since been using only the basic of his techniques for a paper portfolio.. I'd be up just over 100% in the past couple weeks - which is when I started.
I've lost money in the stock market before, so I'm still hesitant to put my money in.. but man that 100% would have been nice over the holidays!!!
Anywho.
Happy New Year to all!!!