Google & Bing Finally Admit that Social Network affects SERPs

[SuperLinks]

It was only a matter of time until this came out, finally both Bing and Google admit that they utilize the Social graph to influence their SERP rankings.

I've seen this occurring for the past year, and built some accounts that have helped me manipulate SERPs even further.

Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.

Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.

Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to ?know,? if you will, who they are?

Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)

Google: Yes we do compute and use author quality. We don?t know who anyone is in real life

Danny Sullivan: Do you calculate whether a link should carry more weight depending on the person who tweets it?

Bing: Yes.

Google: Yes we do use this as a signal, especially in the ?Top links? section [of Google Realtime Search]. Author authority is independent of PageRank, but it is currently only used in limited situations in ordinary web search.

What does this mean? It means that Google and Bing have the ability to utilize social networking sites to help influence their SERPs.

Keep in mind that this is the future of SEO, altleast in my eyes. The social graph will help produce the best search results possible since it'll begin to utilize your friends recommendations, and recommendations of people that you "trust".

It's time to take a deeper look ladies and gentlemen. I'm sure there will be services offered shortly that will help you manipulate your SERPs even more in the coming months.

 

[darshan1994]

Web 2.0 has always being powerful and will be in the future as this story reflects. Its the best way to do backlinking for your site.

 

[janadee]

It was only a matter of time until this came out, finally both Bing and Google admit that they utilize the Social graph to influence their SERP rankings.

I've seen this occurring for the past year, and built some accounts that have helped me manipulate SERPs even further.



What does this mean? It means that Google and Bing have the ability to utilize social networking sites to help influence their SERPs.

Keep in mind that this is the future of SEO, altleast in my eyes. The social graph will help produce the best search results possible since it'll begin to utilize your friends recommendations, and recommendations of people that you "trust".

It's time to take a deeper look ladies and gentlemen. I'm sure there will be services offered shortly that will help you manipulate your SERPs even more in the coming months.

figures

 

[soultrain]

I think that in the larger, long-term trend, it won't be about utilizing what your real life friends search for, but simply what people similar to yourself have searched for. More and more data will be aggregated and applied to the point where the search engines will be able to predict almost exactly what you need based on what other similar people have done in the past. Not necessarily what your "friends" have done.

 

[nightshade787]

Good.

Time to buy some twitter account with massive followers.