When a client moves location, what do you update first?

sharifawan

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When a client moves, my order is GBP first, then the site (footer, contact page, schema), then the bigger directories, then the long tail.

Not sure thats right though. Updating GBP first means for a while the site still shows the old address.

The bit that drags on is the old listings. Some directories you just edit, some want an email, a few never reply at all.

What do you update first? And what do you do about the directories that won't let you change anything?
 
id update the website and GBP around the same time, then tackle the main directories first and contact support for the stubborn ones, old addresses can cause confusion tbh.
 
When a client moves, my order is GBP first, then the site (footer, contact page, schema), then the bigger directories, then the long tail.

Not sure thats right though. Updating GBP first means for a while the site still shows the old address.

The bit that drags on is the old listings. Some directories you just edit, some want an email, a few never reply at all.

What do you update first? And what do you do about the directories that won't let you change anything?
Updating immediately/fast their website and their GBP account is crucial. After that one should try to update the old directories within a week.
 
Before changing everything, make sure the new address is consistent across the main business details, including phone number and opening hours.
 
I’d update the website and GBP around the same time, then work through the major directories. For stubborn listings, contact support and keep records of your requests. Consistency matters, but I wouldn’t let a few unresponsive directories delay the important updates.
 
totally different angle but how did you land this client in the first place? cold email, calling, or referrals? trying to figure out which works best for finding local businesses that actually want leads
 
I usually prefer updating the website first, then GBP and the main directories. That way, everything points to the new address as early as possible.

For directories that don't respond, I'd try contacting them once or twice. If there's still no response, I wouldn't spend too much time chasing them. I'd focus on keeping the important listings accurate and consistent.
 
Update the website and GBP together, then tackle major directories. For listings you can’t edit, contact support and keep a record focus on the important ones first.
 
I’d update the website and Google Business Profile together first, then handle major directories. For unresponsive listings, contact support and keep records of correction requests.
 
When your client moves locations there is a unique spin I always put on it. This does seem like the right website to mention on it.

You have nothing to gain and everything to gain depending on which way you go. Leave it where it is, start one where you move to. I know the objection, oh no they might get suspended. Say that to Tom in Honolulu who is maybe 19 of the top locksmiths in search that show up.

Now if you are still going to move the Google page instead of just going multi location, then I'd say update the website first, as many citations as possible before doing your GDP. Reasoning is simple, Google will check and index what elsewhere says about you.

Fix the largest data aggregators first, followed by your top 10-15 citations in the next week.

If a directory that isn't answering shows the right phone number at least, leave it be and move on.

One or two old addresses up just won't matter much. Wrong numbers, depending on where just result in missed phone calls though. Keeping a sheet with every listing you have and their logins is another great way to swap things as important as an address and quickly.

Good luck out there with the clients moving, at least they are not moving on, from you
:cool:
 
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