What is working for local SEO after the latest Google changes?

[WHITE CAT SEO]

I've noticed some local rankings moving around a lot lately. I'm curious what people are focusing on now. Are reviews, GBP activity, local links or on-page signals making the biggest difference for you?

 

[iFreelancer]

One that quickly pushes the ranking is recent reviews flow. The next is a fully filled and optimized GBP profile, followed by local backlinks.

 

[nicenic]

For a local business I’d still build both assets together: a complete GBP and a simple website with matching name, address and phone details. Recent genuine reviews can help visibility, but the website gives Google and customers a stable place to verify the business.

 

[emn]

Useful local content, optimization of Google Business Profile, and honest reviews are still the backbone of local visibility

 

[Thunder Digitals]

Keyword-rich reviews make the most impact on local businesses.

 

[andrea_merry]

relevance and strong local signals still matter most. focus on keeping gbp active and accurate building relevant local links and useful location based content.

 

[Sisuqy]

local links still help, but consistent activity and strong on-page relevance look more important right now

 

[ryancopper]

relevance and strong local signals still matter most. focus on keeping gbp active and accurate building relevant local links and useful location based content.

That's right. Local relevance always outweighs the amount. Keep your GBP up to date, create some real local links and write articles for the regions you cover.