Topical authority + internal linking is still delivering the best ROI for meNo doubt, SEO keeps changing every year. In your experience, what has been the most effective SEO strategy for improving rankings and traffic recently?
Did running ads drive the rankings for organic keywords onto the first page of Google?For me its ad spend and wow I got to page 1 of google for competitive search term after just 6 weeks of advertising granted I was outspending big corporations and Google rewarded me.
For category and product pages of e-commerce websites ranking between 11th and 15th on Google, what are some highly effective strategies—beyond continuing to build high-quality backlinks—that can yield significant results?honestly the page2 stuff someone mentioned earlier is underrated. ive seen way faster wins from going back to pages sitting at position 11-15 and just rewriting the intro, adding internal links from my stronger pages, sometimes merging two thin posts into one. those move quicker than anything new i publish.
the point about top of funnel keywords being dead is real too. AI overviews eat that traffic now so informational "what is x" stuff barely sends clicks anymore. i shifted most effort to comparison and "best x for y" type queries where people are closer to buying, and the conversion difference is night and day even with less traffic.
on the ad spend thing... idk, i dont think the ads directly pushed organic rankings, google says they dont and ive never seen it cleanly. more likely the extra traffic/brand searches/engagement signals helped indirectly, or it was just coincidence with other stuff ranking. wouldnt build a strategy around it personally.
backlinks still matter but nobody outranks weak content with links anymore. get the content + internal structure right first, then chase links. consistency over 6+ months beats any quick trick imo
For me most effective strategy is strong user intent, internal linking, well-optimized on-page SEO and technical SEO. Other than this backlinks creation is also important for improving rankings and traffic if they build on high DA/DR sites.No doubt, SEO keeps changing every year. In your experience, what has been the most effective SEO strategy for improving rankings and traffic recently?
For me, the biggest wins come from publishing content that matches search intent, strengthening internal links, and consistently updating older pages, Those strategies have been more reliable than chasing quick SEO tricks.No doubt, SEO keeps changing every year. In your experience, what has been the most effective SEO strategy for improving rankings and traffic recently?
If we're not just talking about the traditional service and location pages, I would have to say using Ahrefs keyword finder and mixing that data with my AI to create long-form blog articles aimed at industry-related questions that also have high search volume and low levels of competition. This has allowed me to bring in some pretty big numbers, traffic-wise, and ultimately feed my EEAT data with Google, along with even landing some solid backlinksNo doubt, SEO keeps changing every year. In your experience, what has been the most effective SEO strategy for improving rankings and traffic recently?