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TOP 20 by eCPM in TikTok Dating: France #1

France is a highly competitive Tier-1 market with a paying audience and steady demand for dating offers year-round. This week France ranks first by eCPM with a score of $64.1.

TOP 20 countries by eCPM:
  1. France — $64.1
  2. Canada — $61.2
  3. United States — $58.1
  4. Germany — $55.7
  5. Australia — $55.3
  6. Belgium — $54.5
  7. Israel — $53.9
  8. New Zealand — $52.2
  9. Switzerland — $50.1
  10. Portugal — $49.6
  11. Austria — $48.1
  12. Denmark — $47.1
  13. Norway — $46.9
  14. Netherlands — $46.1
  15. United Kingdom — $38.4
  16. Spain — $38.3
  17. Greece — $37.1
  18. Italy — $29.6
  19. Turkey — $25.1
  20. Czech Republic — $23.4
Insights for affiliates:
  • Paris and Lyon are markets for premium offers, Marseille, Nice, and Montpellier work for slightly more casual ones, while Toulouse and Nantes are student cities with a lower average check.
  • For the 25+ audience, use “rencontre” (meeting, date) in creatives — it’s clearer than “date”, english words reduce CR.
  • Use 3-5 hashtags per video and mix popular ones (#pourtoi) with niche ones (#celibataireparis, #rencontresfrance, #amour2026) to maximize reach.
 
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TOP-20 by eCPM in iGaming: United Kingdom #1

The United Kingdom is a market where hundreds of licensed operators compete and where even a single click costs more than the average deposit in LATAM. This week the UK takes 1st place by eCPM at $179.3.

TOP 20 countries by eCPM:
  1. United Kingdom – $179.3
  2. Australia – $174
  3. Greece – $102.1
  4. Canada – $101.5
  5. Germany – $77.7
  6. Italy – $64.1
  7. Turkey – $54.2
  8. USA – $52
  9. Morocco – $50.3
  10. Georgia – $46.1
  11. Myanmar – $43.7
  12. Cambodia – $35.7
  13. Malaysia – $31.5
  14. Netherlands – $30.1
  15. Poland – $29
  16. Spain – $28.5
  17. Saudi Arabia – $26.8
  18. France – $24.6
  19. Egypt – $23.8
  20. Tajikistan – $22.7
Insights for affiliates:
  • Use «£», «quid», «punters», «mates», «brilliant», «cracking» instead of American slang; British English lifts your CTR.
  • Cleaner, more transparent offers with low wagering tend to win in the UK: clear conditions and separate casino/sport creatives. Short and easy-to-grasp bonuses convert more steadily than aggressive x35-x40 ones.
  • Brits love their flag. If you weave the Union Jack naturally into the scene (on the wall behind the «winner», or as a logo on a T-shirt), this approach can boost CR.
 
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TOP-20 by eCPM in Adult Dating: Sweden #3

This week we are looking at the Adult Dating vertical. Sweden takes 3rd place in the TOP-20 by eCPM with a rate of $65.1.

TOP 20 countries by eCPM:
  1. Denmark: $73.1
  2. Australia: $67.2
  3. Sweden: $65.1
  4. New Zealand: $58.1
  5. Slovenia: $52.4
  6. Finland: $49.3
  7. United Kingdom: $43.4
  8. Germany: $43
  9. Greece: $41.6
  10. Croatia: $36.4
  11. USA: $32.5
  12. Czech Republic: $32.2
  13. Austria: $31.5
  14. Israel: $30.8
  15. France: $30.4
  16. Canada: $26.6
  17. Ireland: $26.6
  18. Switzerland: $22.1
  19. Spain: $21.2
  20. Netherlands: $20.5
Insights for affiliates
  • Try using elements of interfaces from popular local Swedish apps in your creatives (for example, styling reminiscent of Swish or local Swedish forums/messengers).
  • June in Sweden brings National Flag Day, and holidays in general can be a strong conversion trigger: during such periods the audience tends to be more relaxed, engages more easily with new activities, and is more willing to sign up for subscriptions and make payments. The Swedish holiday calendar can therefore serve as an additional source of ideas for creatives, offers, and seasonal promos.
 
I signed up as an advertiser. All the dashboard options are configured for traffic providers. It makes no sense at all to an advertiser.

When I asked a question, tech support replied half a day later with a standard message. And, judging by the response, they clearly didn’t even read my question! They asked me (the advertiser) about my traffic sources, how I get it, and how I plan to redirect it to them. Why? I’M AN ADVERTISER!

A very unprofessional approach to partnership! From my experience, I already know it’s only going to get worse! I won’t be working with them...
 
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TOP-20 by eCPM in Facebook Dating: Belgium #1

Belgium is a classic Tier-1 market with a paying audience and heavy competition for attention. This week Belgium takes the #1 spot in eCPM at $84.7.

TOP-20 countries by eCPM:
  1. Belgium — $84.7
  2. Denmark — $79.5
  3. New Zealand — $76.3
  4. Australia — $72.4
  5. Finland — $68.1
  6. Netherlands — $65.9
  7. Germany — $63.2
  8. Austria — $58.4
  9. Switzerland — $56.1
  10. United States — $52.7
  11. Greece — $46.9
  12. Canada — $43.8
  13. United Kingdom — $42.5
  14. Israel — $39.1
  15. Spain — $37.6
  16. Sweden — $34.8
  17. Latvia — $26.9
  18. Croatia — $25.7
  19. Norway — $24.1
  20. Portugal — $22.3
Insights for affiliates:
  • Test recognizable local places and the country’s identity in your creatives. The image should hit a Belgian with the feeling “this is about me and my city.” Use what a person sees every day: Brussels’ Grand-Place, a bar with Belgian beer, a cafe terrace, a tram, a rainy cobblestone street, local architecture. The more recognizable country details there are, the stronger the creative reads as “one of us.”
  • Photos of “girl next door” style work well. A plain mirror selfie, a photo in the park, taken on a mid-range smartphone, without professional lighting.
 
LosPollos said:
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TOP-20 by eCPM in Facebook Dating: Belgium #1

Belgium is a classic Tier-1 market with a paying audience and heavy competition for attention. This week Belgium takes the #1 spot in eCPM at $84.7.

TOP-20 countries by eCPM:
  1. Belgium — $84.7
  2. Denmark — $79.5
  3. New Zealand — $76.3
  4. Australia — $72.4
  5. Finland — $68.1
  6. Netherlands — $65.9
  7. Germany — $63.2
  8. Austria — $58.4
  9. Switzerland — $56.1
  10. United States — $52.7
  11. Greece — $46.9
  12. Canada — $43.8
  13. United Kingdom — $42.5
  14. Israel — $39.1
  15. Spain — $37.6
  16. Sweden — $34.8
  17. Latvia — $26.9
  18. Croatia — $25.7
  19. Norway — $24.1
  20. Portugal — $22.3
Insights for affiliates:
  • Test recognizable local places and the country’s identity in your creatives. The image should hit a Belgian with the feeling “this is about me and my city.” Use what a person sees every day: Brussels’ Grand-Place, a bar with Belgian beer, a cafe terrace, a tram, a rainy cobblestone street, local architecture. The more recognizable country details there are, the stronger the creative reads as “one of us.”
  • Photos of “girl next door” style work well. A plain mirror selfie, a photo in the park, taken on a mid-range smartphone, without professional lighting.
Click to expand...
DM telegram
 
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TOP-20 by eCPM in Casual Dating: New Zealand #1

New Zealand is a mature English-speaking market with a high ARPU and an audience used to paying for online services. This week New Zealand takes the #1 spot in eCPM at $62.8.

TOP-20 countries by eCPM:
  1. New Zealand — $62.8
  2. Australia — $59.7
  3. Denmark — $56.4
  4. Switzerland — $52.5
  5. Belgium — $47.2
  6. Sweden — $46.2
  7. United Kingdom — $44.6
  8. Canada — $38.3
  9. France — $35.7
  10. Germany — $35.2
  11. Netherlands — $33.1
  12. Poland — $31.6
  13. Malaysia — $29.3
  14. United States — $28.9
  15. Czechia — $27.8
  16. Singapore — $27.4
  17. Turkey — $25.7
  18. Indonesia — $24.6
  19. Brazil — $20.3
  20. Mexico — $19.2
Insights for affiliates:
  • It’s winter in New Zealand right now (June-August). This is the peak of “loneliness by the fireplace,” the hottest time for Casual Dating, the equivalent of February in Europe.
  • A small market of 5 million people. At normal scale, the same user sees your creative every 2-3 days. Rotating creatives every 7-10 days is a must-have.
  • Auckland is New Zealand’s largest city, a third of the country’s entire population, and at the same time one of the most multicultural cities in the world: it’s home to large Chinese, Indian, Filipino and Korean communities. A basic creative with a blonde girl on the beach converts worse in Auckland than diverse faces or urban lifestyle, while outside the city the opposite works: trekking, a craft bar, a bonfire on the beach.
 
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TOP-20 by eCPM in Dating: Indonesia #1

Hi everyone! A new report this week, and today we’ve got a Tier-3 market we don’t cover all that often, but it’s definitely worth a look. First place goes to Indonesia at $20.9.

TOP-20 by eCPM:
  1. Indonesia – $20.9
  2. Kuwait – $19.8
  3. Lebanon – $19.5
  4. Oman – $19.3
  5. Panama – $18.7
  6. Uruguay – $17.4
  7. Albania – $16.5
  8. Bosnia and Herzegovina – $16.2
  9. Jordan – $15.4
  10. Thailand – $15.3
  11. Costa Rica – $14.9
  12. Brazil – $14.5
  13. South Korea – $14.1
  14. Saudi Arabia – $13.7
  15. Kenya – $13.4
  16. Mexico – $13.2
  17. Malaysia – $13.1
  18. Nigeria – $12.4
  19. Argentina – $12.0
  20. Chile – $11.9
Insights for affiliates:
  • WhatsApp is the main messenger, and creatives that mimic its UI lift CR.
  • In your creatives, try showing the user a game mechanic that can grab attention. Test popular triggers, but instead of money rewards, make them social.
 
LosPollos said:
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Monetize your traffic with us at LosPollos. We know better than anyone else, the best techniques to cook any type of traffic to payout perfection. At the moment we have one of the best dating smartlinks on the market, producing proven results for our partners with the following features:

  • Smartlinks (Dating, Mainstream, Crypto, Gambling, Casual Dating, Cams, Adult Games and Gay Dating)
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Want to make bank on your remnant, geo-redirect, or exit traffic? https://lospollos.com/?utm_source=bhw.

Do not hesitate to hit us up on email ([email protected]) for more details!
Click to expand...

Looks interesting. I have social media traffic and would like to test your smartlinks. Can you please share the approval requirements and recommended traffic sources?
 
Looks interesting. I have social media traffic and would like to test your smartlinks. Can you please share the approval requirements and recommended traffic sources?
 
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TOP-20 by eCPM in Adult Games: Austria #1

Austria, a small but premium German-speaking market, outperformed everyone this week. This week Austria takes the #1 spot in Adult Games eCPM at $84.5, ahead of Luxembourg and Germany.

TOP-20 countries by eCPM:
  1. Austria — $84.5
  2. Luxembourg — $79.1
  3. Germany — $76.3
  4. United Kingdom — $72.5
  5. Sweden — $68.9
  6. Australia — $64.3
  7. Switzerland — $62.7
  8. France — $59.1
  9. Belgium — $54.8
  10. Portugal — $53.6
  11. Spain — $49.2
  12. Hungary — $47.1
  13. Finland — $45.8
  14. United States — $36.9
  15. Italy — $32.7
  16. Poland — $31.4
  17. Netherlands — $28.5
  18. Denmark — $26.9
  19. Canada — $24.7
  20. Slovakia — $19.8
Insights for affiliates:
  • Don’t forget the female audience: nearly half of gamers in Austria (46%) are women, and the average player age is 35. This lets you successfully run traffic to games with a deep romantic storyline, not just straightforward male content.
  • Try moving working creatives and funnels from Germany to Austria, do light language localization, and test.
  • Also note that this weekly top has many German-speaking GEOs where you can run similar split tests: Germany, Switzerland, and Luxembourg.
 
AdCloakX said:
Looks interesting. I have social media traffic and would like to test your smartlinks. Can you please share the approval requirements and recommended traffic sources?
Click to expand...
Thanks for your interest!

To get approved, simply sign up here: https://www.lospollos.com/signup

After registration, one of our account managers will contact you to learn more about your traffic sources and help with the onboarding process. To speed up activation, please mention that you came from this forum and include a link to this thread in your application.

As for traffic sources, our Smartlinks convert well on social traffic. Some of the top-performing sources include:
• Facebook
• X (Twitter)
• Threads
• Instagram

If you have additional traffic sources, feel free to mention them during registration, and our team will recommend the most suitable solutions for your traffic.
 
digueme said:
I’m joining now please be ready to approve me
Click to expand...
Great! We're looking forward to working with you. If you have any questions, feel free to ask here or reach out to your account manager.
 
Hello,

I need to get in contact with you regarding my payment as it seems to take a while, how can I reach you easiest?
 
AdCloakX said:
Looks interesting. I have social media traffic and would like to test your smartlinks. Can you please share the approval requirements and recommended traffic sources?
Click to expand...
Hi mate, social should be good except TikTok as this traffic source we see is not really backing out to the advertisers in the end. Feel free to apply for an account and PM us with your email so we can expedite the application faster. The support team should be able to give you more advice on the traffic sources as well.
 
Cryptx said:
Hello,

I need to get in contact with you regarding my payment as it seems to take a while, how can I reach you easiest?
Click to expand...
PM us your nickname or email so we can take a look. thx
 
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TOP-20 by eCPM in TikTok Dating: Ireland #1

Ireland pulled away from the pack: $85.3 versus $77.1 for second-place Austria. This week the country took first place by eCPM in TikTok Dating, and the gap with the rest of the top is real.

TOP-20 by eCPM:
  1. Ireland: $85.3
  2. Austria: $77.1
  3. Israel: $55.4
  4. Belgium: $53.1
  5. Switzerland: $51.7
  6. Australia: $46.8
  7. Serbia: $45.6
  8. France: $44.9
  9. Germany: $43.8
  10. Norway: $42.3
  11. Spain: $41.1
  12. Kuwait: $40.8
  13. Denmark: $39.4
  14. Sweden: $39.2
  15. United States: $38.7
  16. Netherlands: $36.8
  17. Greece: $31.7
  18. Canada: $28.9
  19. New Zealand: $28.2
  20. Portugal: $27.4
Insights for affiliates:
  • Pay special attention to the first seconds of the video: a strong visual hook (animals, humor, unexpected situations) helps boost retention and audience engagement.
  • Do not limit yourself to Dublin, test Cork and Galway, where traffic cost and competition may turn out to be lower.
 
Hello, upon registering on your platform, I would like to know if it is possible to send traffic from my Facebook pages using a smartlink
 
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