right now, i’d say search is still valuable, but depending only on niche seo sites is way riskier than before. a lot of affiliate marketers are shifting toward platforms with built in audiences, youtube, reddit, pinterest, tiktok, even email lists. those are giving more stable traffic than pure seo plays lately.,, google still works if you build real brands and useful content, but the easy “review site” model got hit hard.
personally, i think the safest move now is mixing traffic sources instead of relying on one platform. one update shouldn’t kill the whole business.