- Dec 28, 2024
- 396
- 368
I have a client who came in focused on the usual stuff, building a setup around playlists and doing placement like most people do. nothing new there. but somewhere along the way he started testing AI-generated electronic music and kind of shifted direction
what caught my attention is that he started seeing results without relying on external artists, no back and forth, no constant need to feed playlists with third-party tracks
i’ve always been more on the distribution and behavior side, building structure, pushing the right signals, getting the algorithm to “understand” the consumption… but i never really went deep into creating my own catalog to monetize directly
looking at it from the outside, it feels like there’s room there, especially in niches like ambient, lo-fi, more “functional” electronic stuff
would be good to hear if anyone here is running this consistently, not just testing, but something that actually pays
also for those already monetizing, what are you using behind the scenes? not talking about the obvious tools like suno, but actual production stack, mixing, variations… what holds up when you scale?
does it make more sense to invest time into production now, or is playlist still the main leverage point?
what caught my attention is that he started seeing results without relying on external artists, no back and forth, no constant need to feed playlists with third-party tracks
i’ve always been more on the distribution and behavior side, building structure, pushing the right signals, getting the algorithm to “understand” the consumption… but i never really went deep into creating my own catalog to monetize directly
looking at it from the outside, it feels like there’s room there, especially in niches like ambient, lo-fi, more “functional” electronic stuff
would be good to hear if anyone here is running this consistently, not just testing, but something that actually pays
also for those already monetizing, what are you using behind the scenes? not talking about the obvious tools like suno, but actual production stack, mixing, variations… what holds up when you scale?
does it make more sense to invest time into production now, or is playlist still the main leverage point?