Recurring events in GBP: Activities vs Posts — what’s the ideal setup?

[David719]

Hello everyone! I have a questions about GMB profile.

Client runs recurring events (few tips of events) (~2×/month), dates vary (often Fridays). What’s the best practice in Google Business Profile?

My take:

• Create 1 evergreen Activity per event type (no dates in title). Include: what it is, duration, “from” price, key inclusions, and a note like “Dates vary—see booking calendar.” Link to our landing page with UTMs (then CTA to ticket/booking provider).
• Use Posts (Event/Update) only to push the next 1–3 dates, scheduled 7–10 days before each date (2–4 weeks for higher-consideration offers). Put date + time in the first line and use the right CTA (Buy/Book).

Does anyone do it differently (e.g., only posts, no activities)? Any visibility quirks with Activities? Add all regular events to activities?

Thank you so much!

 

[ads studio]

It's great that you're thinking about how to keep things consistent when you manage events that happen again and again on GMB. People will be able to better comprehend what you provide if you keep a consistent evergreen profile for each type of event and post updates about upcoming dates. Just make sure the information is clear, genuine, and in line with your client's real schedule so that users can trust and use the profile.

 

[David719]

It's great that you're thinking about how to keep things consistent when you manage events that happen again and again on GMB. People will be able to better comprehend what you provide if you keep a consistent evergreen profile for each type of event and post updates about upcoming dates. Just make sure the information is clear, genuine, and in line with your client's real schedule so that users can trust and use the profile.

Thanks for the reply — that aligns with what I’m aiming for.

Just to confirm: would you agree that the ideal setup is to keep one evergreen “Activity” per recurring experience (e.g., “Sightseeing cruise – xxx circuit”), and then publish/schedule separate Events for the nearest dates (e.g., “Sightseeing cruise – xxx circuit | [date]”), maintaining only the next 1–3 upcoming posts and adding new ones as dates approach?

That way the profile stays consistent year-round, while the posts handle the time-sensitive push without cluttering the feed. Does that match your best practice?

 

[digitalethics]

Hello everyone! I have a questions about GMB profile.

Client runs recurring events (few tips of events) (~2×/month), dates vary (often Fridays). What’s the best practice in Google Business Profile?

My take:

• Create 1 evergreen Activity per event type (no dates in title). Include: what it is, duration, “from” price, key inclusions, and a note like “Dates vary—see booking calendar.” Link to our landing page with UTMs (then CTA to ticket/booking provider).
• Use Posts (Event/Update) only to push the next 1–3 dates, scheduled 7–10 days before each date (2–4 weeks for higher-consideration offers). Put date + time in the first line and use the right CTA (Buy/Book).

Does anyone do it differently (e.g., only posts, no activities)? Any visibility quirks with Activities? Add all regular events to activities?

Thank you so much!

Your approach makes sense to me. I’ve seen Activities work better as evergreen info, and Posts used just to push the next dates.
From what I’ve noticed, Posts seem to get more short-term visibility, while Activities are more for completeness than reach. Curious if others see different results.