View attachment 490159
Finally after a month, my EMD local site started to picking up.
I created an EMD site in a local SEO niche and within just a month it is started to showing up in local searches.
My site does show on the 1st page for "location seo company", "location search engine optimization."
View attachment 490163
I just did the onpage for the website and created web2.0 and citations backlinks for this website and also did the review on trustpilot.
listed myself on DesignRush, Clutch, and other big listings to give credibility to my domain.
Now let's see how soon we get an actual lead from this domain.
Let me know if you guys have any questions!
EMDs worked for years and then were killed with the EMD update in, when was it.. 2012?
They were too powerful in the days when google was keyword based.
You could use EMDs to rank KEYWORDS. Ie, you could create "bestblacktoaster.com" and rank easily for "best black toaster".
Then, google changed how they rank. The HCU, helpful content update, everyone currently thinks was a penalty-based update like penguin. Wrong. It was a fundamental shift in how google ranks pages. They literally changed their entire algorithm and no one noticed. (Except me, and only recently after months of deep research)
The HCU, or the shift if how they rank was because of PAA sites and AI content destroying the internet.
They went from ranking search terms, matched with user intent to pages.
To matching search terms to an ideal page embedding, and seeing how close each page is to the ideal embedding. (They also have a negative embedding for spam.)
Every core update is when they readjust the ideal page embedding(based on user data)
Each spam update is where they readjust the "ideal" spam site embedding for a site topic(I'm not 100% sure the mechanics of how they do it, but if your site is close to a spammy site in your niche in vector space, you get hit and drop)
A consequence of this change, is that certain types of EMDs became powerful again.
You absolutely cannot go and register bestblacktoaster.com and rank for best black toaster. doesn't work.
You can go and register lasvegastoasterrepair.com and rank for everything related to repairing toasters in las vegas.
Why?
Because it's not a keyword.
It's a topic. toaster repair is a topic. Toaster repair in las vegas is a topic tied to a location.
Remember the google leak?
2 metrics..
SiteRadius and SiteFocus.
SiteFocus is the key. Domain name used to be a big ranking metric tied to keywords. Now it's a big ranking metric tied to the site focus. If your domain is lasvegastoasterrepair.com, you are very clearly focused on toaster repairs in las vegas. This is a TIGHT site focus. A specialisation.
It's not spam. It's real. You can't go writing about car mechanics in florida on that domain, can you? Google knows straight away what the site focus should be.
SiteRadius is CLEARLY an embedding. Radius? Come on. That's vector space 101. Everything they do now is vector space.
k-means clustering or another approach..
That right there is SiteRadius and SiteFocus.
Radius is each page, how close it is to the centre. Focus is how tight the group is.
This is basic machine learning.
And the domain name will be embedded with other parts, so it's a big part of the embedding. That's why the EMD above will rank easily, because it moves the embedding close to the ideal embedding in vector space for the search queries he wants to rank for.
