New to Microsoft Ads (Bing) — Need Advice

[Bhairav0]

Hi all,
I’m new to Microsoft Ads. Right now I’m only running PPC flights campaigns. I’m looking for high-level advice on:

• Good niches/verticals that generally work on Bing (besides travel) and any common policy gotchas to avoid.
• Do’s & don’ts for account setup and scaling (match types, negatives, network distribution, bidding basics).
• What to watch out for (low-quality traffic patterns, typical pitfalls) and simple optimization routines that help most accounts.
• Any beginner-friendly tips for measurement/attribution that keep things clean.

 

[medialounge]

Will give a little advice on account after supplying several and getting banned on several

You will need more than one account
Ms ads policies and Google ads have same semblance but ms ads account is overly unstable

For the niche, do you mean travel niche
Seems I don't understand what you mean by ppc flight

 

[jaxsem]

Do’s & don’ts
Avoid the audience campaigns
Disable syndicated partners (ad group level)

Publisher URL report - check the performance of search traffic vs the audience (msn.com, outlook.live.com, microsoftcasualgames.com)

 

[Adelina_BisonClick]

• What to watch out for (low-quality traffic patterns, typical pitfalls) and simple optimization routines that help most accounts.

1. Gradually increase the daily budget; avoid sudden fluctuations.
2. Monitor the IPs visiting your landing page, especially those from India and Singapore, as Microsoft has manual reviews set up in these regions.

 

[Jose Ignacio]

Do you know where to buy Bing accounts?