Cloaking - How I Cloak My Google Ads To Get Them Approved

[Gloursa]

Hi boss, first of all, thank you for this comprehensive thread and perfect explanation. I was able to follow it myself and managed to cloak my replica sales website. However, my Google ad was first approved and then less than 24 hours later it was suspended for counterfeiting, even though I hadn't even activated the cloaking yet, and only my white page was displayed for all visits. I think this is due to the domain name containing a brand name, but I'm not sure. I didn't even have time to add the titles, descriptions and keywords I wanted for the BH campaign. Good luck to everyone on your journey!

 

[grbot]

Here’s how I do it:

• Start by modifying the headlines.
• Then adjust the descriptions.
• Finally, add your blackhat keywords.

Only change or add one thing every 12 hours. This slow evolution makes it look like you’re testing and improving your ad rather than completely altering its purpose. Let the ad run for a bit after each change before making another one.

Thank you sincerely for the valuable information.
Your guidance has been extremely helpful in managing my ads.

I just have one question.

When you say to add or modify blackhat keywords,
does that mean we should insert them into the white page,
or add them at the ad level (in the keyword settings)?

It would be a great help if you could clarify when and where this should be applied.

 

[Torilen]

Thank you sincerely for the valuable information.
Your guidance has been extremely helpful in managing my ads.

I just have one question.

When you say to add or modify blackhat keywords,
does that mean we should insert them into the white page,
or add them at the ad level (in the keyword settings)?

It would be a great help if you could clarify when and where this should be applied.

Keywords you want to use should be used in the whitepage from the beginning (but only according to google policies) so that the keywords you target and keywords on your site are congruent.

In the article I was referring to ad level settings, from the beginning you only add whitehat keywords to warmup the ad, and after few days and some budget spent you slowly start adding black keywords according to your needs, once ad account is warmed up you can pause white keywords (irrelevant keywords)

 

[Torilen]

Hi boss, first of all, thank you for this comprehensive thread and perfect explanation. I was able to follow it myself and managed to cloak my replica sales website. However, my Google ad was first approved and then less than 24 hours later it was suspended for counterfeiting, even though I hadn't even activated the cloaking yet, and only my white page was displayed for all visits. I think this is due to the domain name containing a brand name, but I'm not sure. I didn't even have time to add the titles, descriptions and keywords I wanted for the BH campaign. Good luck to everyone on your journey!

You think correctly, brand name in domain will get flagged immediately by google, when selling replicas/counterfeit stuff you need to word your keywords properly, also your site should have some generic name and not guccifakes.com

If the ad got disapproved and account got suspended within 24 hours its because Google had no doubts you are trying to do something sketchy and they put a stop on it before you actually could. Google is very smart these days and you need to make sure every aspect is set up correctly.

Good luck on your journey.

 

[grbot]

Keywords you want to use should be used in the whitepage from the beginning (but only according to google policies) so that the keywords you target and keywords on your site are congruent.

In the article I was referring to ad level settings, from the beginning you only add whitehat keywords to warmup the ad, and after few days and some budget spent you slowly start adding black keywords according to your needs, once ad account is warmed up you can pause white keywords (irrelevant keywords)

Thank you so much for your quick response.

I just want to make sure I’ve fully understood everything correctly,
so I’d like to clarify one more thing.

During the ad warm-up process — when we gradually adjust the headlines and descriptions, and add blackhat keywords —
does this mean editing the titles and descriptions, and adding search keywords at the Ad Group level within Google Ads,
while keeping the content of the white page (landing page) completely unchanged?

At first, I thought it meant modifying the title or text on the white page (for example, adding blackhat keywords and redeploying it),
but now I think that might not be the case —
so I just want to confirm whether all edits to headlines, descriptions, and keywords are made only within Google Ads,
and the landing page itself remains untouched.

Could you please confirm if my understanding is correct?

 

[Torilen]

Thank you so much for your quick response.

I just want to make sure I’ve fully understood everything correctly,
so I’d like to clarify one more thing.

During the ad warm-up process — when we gradually adjust the headlines and descriptions, and add blackhat keywords —
does this mean editing the titles and descriptions, and adding search keywords at the Ad Group level within Google Ads,
while keeping the content of the white page (landing page) completely unchanged?

At first, I thought it meant modifying the title or text on the white page (for example, adding blackhat keywords and redeploying it),
but now I think that might not be the case —
so I just want to confirm whether all edits to headlines, descriptions, and keywords are made only within Google Ads,
and the landing page itself remains untouched.

Could you please confirm if my understanding is correct?

I am very glad you asked it this way so that I can explain more throughly.

Yes, when I talk about modifying or changing ANYTHING, I am only talking regarding google ads settings, your whitepage needs to stay untouched during this whole process as it can flag the change and ad will go under unnecessary review which will make probability of google finding something is off much HIGHER.

Your whitepage is extremely important in my opinion, you can not just put anything on there hoping google wont notice that you are targeting keyword "forex investments" and on the site they can only see pictures of birds and blogs about how birds reproduce or whatever you decided to put there.

When running google ads with cloaking you need to know exactly what you are going to do and when you are going to do it. So before you even start with creating your whitepage you need to ask yourself - what is my final BLACKHAT ad is going to look like, which keywords am I targeting and what are the headlines and descriptions going to be and you need to make whitepage exactly the way so that it BOTH:

1. Fits your topic, keywords, headlines, descriptions and content of the whitepage are congruent (matching)
2. Is fully compliant with Google Ads policies

Also one last tip that might save you few hours, accounts and $ spent on google ads:

When you are adding blackhat assets (headlines, descriptions, keywords) and deleting whitehat headlines, google needs to think you are doing it because of performance, it can not look like you are changing the nature of the ad itself completely.

Hope this helps answering your question.

 

[MSDIAN]

First of all, big thanks for the great information,
we need your help, can we connect?

 

[Torilen]

First of all, big thanks for the great information,
we need your help, can we connect?

Sure thing,

This is answer to everyone not only you.

I am not active daily here, but I try to come back to posts to answer questions. If you have generic question feel free to ask in here so that I can answer it for everyone.

If it is specific questions or for any reason you dont want to ask publicly in order to not give away info regarding your project - feel free to ask in DM and I will answer directly there.

 

[makcha]

It seems that I don't have a PM functionality. Could you pm me?

 

[anssoft]

Great share, thansks for this.

 

[grbot]

I am very glad you asked it this way so that I can explain more throughly.

Yes, when I talk about modifying or changing ANYTHING, I am only talking regarding google ads settings, your whitepage needs to stay untouched during this whole process as it can flag the change and ad will go under unnecessary review which will make probability of google finding something is off much HIGHER.

Your whitepage is extremely important in my opinion, you can not just put anything on there hoping google wont notice that you are targeting keyword "forex investments" and on the site they can only see pictures of birds and blogs about how birds reproduce or whatever you decided to put there.

When running google ads with cloaking you need to know exactly what you are going to do and when you are going to do it. So before you even start with creating your whitepage you need to ask yourself - what is my final BLACKHAT ad is going to look like, which keywords am I targeting and what are the headlines and descriptions going to be and you need to make whitepage exactly the way so that it BOTH:

1. Fits your topic, keywords, headlines, descriptions and content of the whitepage are congruent (matching)
2. Is fully compliant with Google Ads policies

Also one last tip that might save you few hours, accounts and $ spent on google ads:

When you are adding blackhat assets (headlines, descriptions, keywords) and deleting whitehat headlines, google needs to think you are doing it because of performance, it can not look like you are changing the nature of the ad itself completely.

Hope this helps answering your question.

Thank you so much for your detailed explanations — they’ve been incredibly helpful.
Your kind and thorough answers actually made me want to ask a few more questions, if that’s okay.

If any of these are difficult to answer publicly, please feel free to reply via DM.


1. When you say “it must comply with Google Ads policies,”
could you please explain which specific policy areas you’re referring to?
For example, are there particular sections or categories in the Google Ads Policy Center that you recommend reviewing first?


2. Regarding the gradual changes every 12 hours,
which approach do you personally prefer for headline and description optimization?

- Headlines (minimum 3 / maximum 15)
- Descriptions (minimum 2 / maximum 4)

2-1) Filling the maximum number of assets first and then replacing them one by one
2-2) Starting with the minimum number and adding new ones gradually


3. I understand your point about keeping the topic, keywords, headlines, descriptions, and landing page content consistent.
But I was also wondering — should the business registration details (industry/type of business) also be consistent with the ad theme for better compliance or safety?

4. Do you think it’s more effective for the domain name to also stay consistent with the business registration name or the brand identity listed in legal documents?
In your experience, does domain-brand consistency influence trust or approval rates in any noticeable way?

*Just to clarify — in questions 3 and 4, when I mention “business registration,”
I’m referring to a fictional or proxy business registration created purely for advertising purposes,
not an official or legally registered company.


5. In one of your previous explanations, you mentioned that you had tested making the white page and black page layouts similar to each other.
I’m really curious — did you actually try this approach?
If so, what kind of results or differences did you observe?


Your insights have been extremely valuable.
Thank you again for your time and generosity in sharing your experience with us all.

 

[Jeffrenxy]

Hey everyone,

I decided to share some insights into how I approach cloaking with Google Ads and the steps I take to get my ads approved and running effectively.

​

What Type of Accounts Do I Use?​

I primarily use agency ad accounts. While they won't save you from Google if you're caught, they tend to be much stronger than regular accounts. If you can get access to invoice-paid accounts, that’s even better — it helps you avoid “suspicious payment” bans, which are a common trigger for account suspensions.

​

What About Whitepages?​

I always create my own whitepages. Yes, there are tools and services that generate them using AI, but most of those follow predictable patterns that Google’s algorithms can easily recognize and flag.

The key here is to actually understand Google’s policies and terms. If you know what Google wants, you can create a site that looks clean, informative, and real — something they’ll approve without hesitation.

It’s crucial that your whitepage matches the theme of your blackpage and your ad creative. Don’t make the rookie mistake of promoting a “crypto casino” with a whitepage about birds. Instead, I’d create a blog-style whitepage that looks like a purely informational site about crypto casinos, with no links, no aggressive CTA, and nothing that violates Google’s rules.

​

I Have My Whitepage and Blackpage Ready, Cloaker Installed — Now What?​

Here’s where most people screw up. You can’t just flip the switch and start running blackhat ads. You need to gain Google’s trust first.

I always start by running a fully whitehat ad, with the cloaker turned off — so all traffic goes to the whitepage. I let this run for at least 48 hours after approval, with a budget of at least $30/day. The more money you spend during this “warm-up” phase, the more trust you build with Google’s system.

Once I’ve spent around $50–100 on a fully whitehat campaign, I slowly start transitioning to blackhat. The key is not to delete everything and dump in a new ad. You want to gradually replace elements, so it looks like you're just optimizing performance.

Here’s how I do it:

• Start by modifying the headlines.
• Then adjust the descriptions.
• Finally, add your blackhat keywords.

Only change or add one thing every 12 hours. This slow evolution makes it look like you’re testing and improving your ad rather than completely altering its purpose. Let the ad run for a bit after each change before making another one.

​

How Much Should You Spend Before Going Fully Blackhat?​

From my experience, it’s best to spend around at least $200–250 during the warm-up phase before your ad becomes fully black. This gives you the best shot at building trust and avoiding early detection.

​

​

How to Scale Without Triggering Flags​

If you want to scale your ad, do it slowly. Increase your budget by no more than 10–20% at a time, and only do this every few hours. Let the ad run for a few hours at the new budget before raising it again.

Even if your campaign is super profitable, resist the urge to scale fast. It’ll get you flagged quicker. Go slow — you’ll scale higher and last longer.

​

How Long Will My Ad Survive Before Getting Banned?​

This varies. Some ads last a month, others get banned after just three days. The key here is: don’t get emotionally attached to your ad.

If Google bans your ad and it keeps getting rejected no matter what you tweak, let it go. Don’t waste time trying to resurrect a dead campaign 50 times. Sometimes, Google just doesn’t like the narrative, and it’s better to pivot to a new angle or offer.

​

My Ad Account Got Banned During the Warm-Up Phase – What Now?​

This can happen multiple times when starting out. That's why I recommend changing only one thing at a time during the warm-up phase. This makes it easier to identify which change caused the suspension.

If your ad got banned before you added any blackhat elements, here are a few things to check. It's important to ensure everything is set up correctly from the beginning. Otherwise, you won’t be able to figure out whether the issue is with your domain (for example, if it’s banned on another ad account), your whitepage (not complying with Google’s terms and policies), or your payment method (if it’s been used on other banned ad accounts).

Checklist Before Running a Warm-Up Ad​

1. Domain: Ensure the domain has never been used for Google Ads before.
2. Whitepage: Make sure your whitepage is fully custom and compliant with Google’s Terms of Service.
3. No Overlaps: Ensure there are no overlaps between this ad account and any previous accounts that were banned.
4. Cloaker: Your cloaker should be functional and properly set up. Test it before running the ad.
5. Whitehat Creative: Double-check that your creative is 100% whitehat and doesn’t contain any trigger words that Google might flag.

​

What Happens If Your Whitehat Ad Gets Approved?​

If your ad is approved as a fully whitehat ad, it will be much easier to identify the issue if it gets banned later. From experience, 90% of bans that occur after approval are due to blacklisted keywords in the headline, description, or as search keywords. If this happens, you’ll need to either change the project or find different keywords that target the same audience.

Which Cloaker Do You Use?​

I personally like Adspect, but there are plenty of cloakers out there worth trying. For beginners who don’t want to invest too much upfront, I recommend Cloaking House, which offers a 7-day free trial. This is a great way to test your skills and see how well you can hide from Google before committing to a blackhat ad campaign and moving to paid options once you start generating profits.

Which Geo Do You Target?​

Personally, I’ve had the most success with Asian countries for blackhat ads. The most difficult ones to run are Tier 1 countries, but it’s not impossible. It just requires a more careful approach and more money spent on the warm-up phase for your ad account.



Running ads like this isn’t for everyone. It’s not easy, and if anyone claims they can run your ad 100% without issues, they’re likely trying to scam you. There’s a lot of trial and error involved, but you can minimize the risks by doing everything correctly from the start. This isn’t a foolproof recipe to get every ad approved. If someone claims they have a bulletproof strategy that works on every single project, be sure they’re not selling it for $100 on BlackHatWorld.

Good Luck!​

I wish you the best of luck on this journey — you’ll need it to stay on track and keep testing.

If you have any questions, feel free to ask! I’ll answer as much as I can based on my experience.

Nice method, do you recommend free or paid traffic

 

[Torilen]

Thank you so much for your detailed explanations — they’ve been incredibly helpful.
Your kind and thorough answers actually made me want to ask a few more questions, if that’s okay.

If any of these are difficult to answer publicly, please feel free to reply via DM.


1. When you say “it must comply with Google Ads policies,”
could you please explain which specific policy areas you’re referring to?
For example, are there particular sections or categories in the Google Ads Policy Center that you recommend reviewing first?


2. Regarding the gradual changes every 12 hours,
which approach do you personally prefer for headline and description optimization?

- Headlines (minimum 3 / maximum 15)
- Descriptions (minimum 2 / maximum 4)

2-1) Filling the maximum number of assets first and then replacing them one by one
2-2) Starting with the minimum number and adding new ones gradually


3. I understand your point about keeping the topic, keywords, headlines, descriptions, and landing page content consistent.
But I was also wondering — should the business registration details (industry/type of business) also be consistent with the ad theme for better compliance or safety?

4. Do you think it’s more effective for the domain name to also stay consistent with the business registration name or the brand identity listed in legal documents?
In your experience, does domain-brand consistency influence trust or approval rates in any noticeable way?

*Just to clarify — in questions 3 and 4, when I mention “business registration,”
I’m referring to a fictional or proxy business registration created purely for advertising purposes,
not an official or legally registered company.


5. In one of your previous explanations, you mentioned that you had tested making the white page and black page layouts similar to each other.
I’m really curious — did you actually try this approach?
If so, what kind of results or differences did you observe?


Your insights have been extremely valuable.
Thank you again for your time and generosity in sharing your experience with us all.

I do not mind answering publicly, your questions are specific and topic related which is exactly type of questions I like.

1. I am not referring to or have recommendation for any specific part of Google Ads policies, it would obviously be the best if you have studied the policies completely, because the only way to do blackhat ads is to fully understand also whitehat ads. But what I would recommend is always read the policies regarding your vertical, for example if you want to run crypto website which is blackhat, you need to check which websites for crypto are allowed so that you can use same type as whitepage , this way you will be compliant with Google ads and your ad assets and keywords are going to be more or less matching (or at least match the topic) with the whitepage.

Example: I want to advertise NFT crypto gambling site which is not allowed, but I see "NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry, or armor with better stats, consumed or used in a game to enhance a user’s experience or aid users in advancing the game" is allowed, so I will make the whitepage that fits the topic thats allowed according to Google policies so that it makes sense if keywords I used for campaign are NFT related, obviously there still might be banned keywords which if you use you gonna get banned anyway but thats just trial and error and understanding changes you are making and learning on mistakes.

I also keep track of blacklisted keywords which I always check and add as I go so that I do not make same mistakes again and again

2. I start with 5 whitehat headlines, 2 whitehat descriptions most of the time. I basically just add 5 black headlines then add 2 black descriptions then add black keywords (max 3-4 at a time) and I let it run all together for couple of hours (both whitehat and blackhat assets), I like to keep it running so that it looks like im testing and comparing performance and after some time I just pause/remove whitehat assets and keywords.

But I am also testing method where I let google AI to choose the assets for me and I basically do not touch it so that it looks like I just let google do all the work and then add my own stuff to compare performance. Both method works, I do not have enough data to confidently say which method is better.

3. It might be, but so far I was not forced to go this deep as the ads are getting approved anyways, but if it becomes a problem it might be one of the considerations to try.

4. Again not enough data on this and even though it might and probably would be "better" in terms of account health I do not think or feel like it affects approval rate enough for me to be concerned by it.

5. Again unfortunately same answer, I tried and it worked, but whether it worked more or less than regular whitepage I can not really tell, I think if I get caught it is from different reasons as this account survived more or less same amount of time as the others which werent made the same way and whitepage creation took me much longer in order to be in the same layout as blackpage so I did not feel the need to test it more.


I hope I answered your questions more or less effectively, for some of these I just do not have enough data to confidently say this is how it should be done and this is how it should not be done so its just my thought process which might not be correct. If I find out something new regarding any of these questions I wasnt able to answer accurately I will update this post.

Not a problem guys, blackhat ads are pain in the ass even if you have all the tools and all the help in the world so I am happy I can help you skip a couple unnecessary mistakes.

EDIT: I am writing these answers by hand without ChatGPT to give you exactly my thoughts, but english is not my first language so there might be some wording/spelling errors, I am sorry about that, I try to fix mistakes when I see them after posting them because it might change the meaning of the sentence which is something I do not want, in case you do not understand any of my answers feel free to ask and I will try to word it better.

 

[Torilen]

Nice method, do you recommend free or paid traffic

Well free is always better than paid, but this topic is related to Google Ads Cloaking and I have not been lucky enough to get any traffic using Google Ads for free.

 

[vyqiqefe]

This are good informations about cloaking thanks for sharing what is the best way to turn on/off the cloaking?

 

[Torilen]

This are good informations about cloaking thanks for sharing what is the best way to turn on/off the cloaking?

Please be more specific with your question.

Do you mean when do I turn it on or are you asking me whether I am turning cloaking on and off while the ad is already running or do you mean something completely different?

 

[Torilen]

I will double down on the last question as it is being repeated to me in PM.

Lot of you guys are getting banned within first 24 hours so during the warmup phase, this means either your assets are not entirely white or are using blacklisted words, or your cloaker is shitty and google recognize it immediately.

In order to find out which one is the problem, do not upload blackpage and cloaker on the site at all during warmup phase, just upload whitepage alone and run your whitehat ad.

If you get banned within 24h still - YOUR WHITEHAT ASSETS ARE THE PROBLEM, FIND OUT WHICH WORDS IS TRIGGERING FLAG AND REMOVE IT OR USE DIFFERENT WORDS

If you do not get banned within 24h and only get banned once you change all the assets to blackhat and upload cloaker + blackpage + turn ON the cloaking flow - YOUR CLOAKER IS THE PROBLEM, USE DIFFERENT ONE AS GOOGLE CAN CLEARLY RECOGNIZE THE FILE IMMEDIATELY

Also pay attention to ban reason - if it is a problem with either assets (blacklisted keywords etc.) or cloaking, you will be hit with circumventing systems suspension. If you are getting hit with different ban, it is most likely different problem depending on type of suspension.

If you are doing blackhat ads do not try to fight suspensions, just accept it and move on to test different strategy, the only suspension that is winnable most of the time is Suspicious payments, otherwise you are wasting your time as google clearly can see through your plan.

 

[Torilen]

BUMP,

I now have more time to answer specific questions regarding cloaking google ads, please keep in mind I only specialize in Google Ads, I dabble with Meta Ads as well, but lately it seems google performs better and also I have more experience there and I would not want to give out information that is not backed by experience. I am not willing to give out my sources for ad accounts/cloakers or any software I use in my work, but Im willing to pass the knowledge if the questions is asked correctly and regarding specific matter, not general questions just to keep the conversation alive.

 

[Gloursa]

I will double down on the last question as it is being repeated to me in PM.

Lot of you guys are getting banned within first 24 hours so during the warmup phase, this means either your assets are not entirely white or are using blacklisted words, or your cloaker is shitty and google recognize it immediately.

In order to find out which one is the problem, do not upload blackpage and cloaker on the site at all during warmup phase, just upload whitepage alone and run your whitehat ad.

If you get banned within 24h still - YOUR WHITEHAT ASSETS ARE THE PROBLEM, FIND OUT WHICH WORDS IS TRIGGERING FLAG AND REMOVE IT OR USE DIFFERENT WORDS

If you do not get banned within 24h and only get banned once you change all the assets to blackhat and upload cloaker + blackpage + turn ON the cloaking flow - YOUR CLOAKER IS THE PROBLEM, USE DIFFERENT ONE AS GOOGLE CAN CLEARLY RECOGNIZE THE FILE IMMEDIATELY

Also pay attention to ban reason - if it is a problem with either assets (blacklisted keywords etc.) or cloaking, you will be hit with circumventing systems suspension. If you are getting hit with different ban, it is most likely different problem depending on type of suspension.

If you are doing blackhat ads do not try to fight suspensions, just accept it and move on to test different strategy, the only suspension that is winnable most of the time is Suspicious payments, otherwise you are wasting your time as google clearly can see through your plan.

Hi boss, quick question: this time, my Google advertising account has been banned for copyright infringement, but this happened after I set up the cloaker, and the black keywords were already there, so where could the problem be coming from? I feel like I've had a visit from Council Beef on my black site. Thanks again for this post, boss.

 

[seoking2009]

Solid write up you’ve clearly tested this method thoroughly.
The warm up strategy and gradual transition tips are gold for anyone trying to stay under Google’s radar.