Torilen
Registered Member
- Jul 23, 2022
- 60
- 75
Hey everyone,
I decided to share some insights into how I approach cloaking with Google Ads and the steps I take to get my ads approved and running effectively.
The key here is to actually understand Google’s policies and terms. If you know what Google wants, you can create a site that looks clean, informative, and real — something they’ll approve without hesitation.
It’s crucial that your whitepage matches the theme of your blackpage and your ad creative. Don’t make the rookie mistake of promoting a “crypto casino” with a whitepage about birds. Instead, I’d create a blog-style whitepage that looks like a purely informational site about crypto casinos, with no links, no aggressive CTA, and nothing that violates Google’s rules.
I always start by running a fully whitehat ad, with the cloaker turned off — so all traffic goes to the whitepage. I let this run for at least 48 hours after approval, with a budget of at least $30/day. The more money you spend during this “warm-up” phase, the more trust you build with Google’s system.
Once I’ve spent around $50–100 on a fully whitehat campaign, I slowly start transitioning to blackhat. The key is not to delete everything and dump in a new ad. You want to gradually replace elements, so it looks like you're just optimizing performance.
Here’s how I do it:
Even if your campaign is super profitable, resist the urge to scale fast. It’ll get you flagged quicker. Go slow — you’ll scale higher and last longer.
If Google bans your ad and it keeps getting rejected no matter what you tweak, let it go. Don’t waste time trying to resurrect a dead campaign 50 times. Sometimes, Google just doesn’t like the narrative, and it’s better to pivot to a new angle or offer.
If your ad got banned before you added any blackhat elements, here are a few things to check. It's important to ensure everything is set up correctly from the beginning. Otherwise, you won’t be able to figure out whether the issue is with your domain (for example, if it’s banned on another ad account), your whitepage (not complying with Google’s terms and policies), or your payment method (if it’s been used on other banned ad accounts).
Running ads like this isn’t for everyone. It’s not easy, and if anyone claims they can run your ad 100% without issues, they’re likely trying to scam you. There’s a lot of trial and error involved, but you can minimize the risks by doing everything correctly from the start. This isn’t a foolproof recipe to get every ad approved. If someone claims they have a bulletproof strategy that works on every single project, be sure they’re not selling it for $100 on BlackHatWorld.
If you have any questions, feel free to ask! I’ll answer as much as I can based on my experience.
I decided to share some insights into how I approach cloaking with Google Ads and the steps I take to get my ads approved and running effectively.
What Type of Accounts Do I Use?
I primarily use agency ad accounts. While they won't save you from Google if you're caught, they tend to be much stronger than regular accounts. If you can get access to invoice-paid accounts, that’s even better — it helps you avoid “suspicious payment” bans, which are a common trigger for account suspensions.
What About Whitepages?
I always create my own whitepages. Yes, there are tools and services that generate them using AI, but most of those follow predictable patterns that Google’s algorithms can easily recognize and flag.The key here is to actually understand Google’s policies and terms. If you know what Google wants, you can create a site that looks clean, informative, and real — something they’ll approve without hesitation.
It’s crucial that your whitepage matches the theme of your blackpage and your ad creative. Don’t make the rookie mistake of promoting a “crypto casino” with a whitepage about birds. Instead, I’d create a blog-style whitepage that looks like a purely informational site about crypto casinos, with no links, no aggressive CTA, and nothing that violates Google’s rules.
I Have My Whitepage and Blackpage Ready, Cloaker Installed — Now What?
Here’s where most people screw up. You can’t just flip the switch and start running blackhat ads. You need to gain Google’s trust first.I always start by running a fully whitehat ad, with the cloaker turned off — so all traffic goes to the whitepage. I let this run for at least 48 hours after approval, with a budget of at least $30/day. The more money you spend during this “warm-up” phase, the more trust you build with Google’s system.
Once I’ve spent around $50–100 on a fully whitehat campaign, I slowly start transitioning to blackhat. The key is not to delete everything and dump in a new ad. You want to gradually replace elements, so it looks like you're just optimizing performance.
Here’s how I do it:
- Start by modifying the headlines.
- Then adjust the descriptions.
- Finally, add your blackhat keywords.
How Much Should You Spend Before Going Fully Blackhat?
From my experience, it’s best to spend around at least $200–250 during the warm-up phase before your ad becomes fully black. This gives you the best shot at building trust and avoiding early detection.
How to Scale Without Triggering Flags
If you want to scale your ad, do it slowly. Increase your budget by no more than 10–20% at a time, and only do this every few hours. Let the ad run for a few hours at the new budget before raising it again.Even if your campaign is super profitable, resist the urge to scale fast. It’ll get you flagged quicker. Go slow — you’ll scale higher and last longer.
How Long Will My Ad Survive Before Getting Banned?
This varies. Some ads last a month, others get banned after just three days. The key here is: don’t get emotionally attached to your ad.If Google bans your ad and it keeps getting rejected no matter what you tweak, let it go. Don’t waste time trying to resurrect a dead campaign 50 times. Sometimes, Google just doesn’t like the narrative, and it’s better to pivot to a new angle or offer.
My Ad Account Got Banned During the Warm-Up Phase – What Now?
This can happen multiple times when starting out. That's why I recommend changing only one thing at a time during the warm-up phase. This makes it easier to identify which change caused the suspension.If your ad got banned before you added any blackhat elements, here are a few things to check. It's important to ensure everything is set up correctly from the beginning. Otherwise, you won’t be able to figure out whether the issue is with your domain (for example, if it’s banned on another ad account), your whitepage (not complying with Google’s terms and policies), or your payment method (if it’s been used on other banned ad accounts).
Checklist Before Running a Warm-Up Ad
- Domain: Ensure the domain has never been used for Google Ads before.
- Whitepage: Make sure your whitepage is fully custom and compliant with Google’s Terms of Service.
- No Overlaps: Ensure there are no overlaps between this ad account and any previous accounts that were banned.
- Cloaker: Your cloaker should be functional and properly set up. Test it before running the ad.
- Whitehat Creative: Double-check that your creative is 100% whitehat and doesn’t contain any trigger words that Google might flag.
What Happens If Your Whitehat Ad Gets Approved?
If your ad is approved as a fully whitehat ad, it will be much easier to identify the issue if it gets banned later. From experience, 90% of bans that occur after approval are due to blacklisted keywords in the headline, description, or as search keywords. If this happens, you’ll need to either change the project or find different keywords that target the same audience.Which Cloaker Do You Use?
I personally like Adspect, but there are plenty of cloakers out there worth trying. For beginners who don’t want to invest too much upfront, I recommend Cloaking House, which offers a 7-day free trial. This is a great way to test your skills and see how well you can hide from Google before committing to a blackhat ad campaign and moving to paid options once you start generating profits.Which Geo Do You Target?
Personally, I’ve had the most success with Asian countries for blackhat ads. The most difficult ones to run are Tier 1 countries, but it’s not impossible. It just requires a more careful approach and more money spent on the warm-up phase for your ad account.Running ads like this isn’t for everyone. It’s not easy, and if anyone claims they can run your ad 100% without issues, they’re likely trying to scam you. There’s a lot of trial and error involved, but you can minimize the risks by doing everything correctly from the start. This isn’t a foolproof recipe to get every ad approved. If someone claims they have a bulletproof strategy that works on every single project, be sure they’re not selling it for $100 on BlackHatWorld.
Good Luck!
I wish you the best of luck on this journey — you’ll need it to stay on track and keep testing.If you have any questions, feel free to ask! I’ll answer as much as I can based on my experience.
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