Why I Use Press Releases?

[iAuthority]

Press releases aren’t SEO silver bullets; they’re not meant to boost rankings overnight. I use them to give brands a pulse online, making them look active, credible, and trustworthy.

– Fast trust signals for new audiences
– Branded anchor text only
– Occasional referral traffic from syndication

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

 

[SiteXpert]

Exactly, press releases work best when you treat them as brand-building tools, not backlink hacks. They create visibility, put your brand name in trusted outlets, and send the right trust signals. I’ve seen them help with faster indexing and credibility, but only when used sparingly with branded anchors.

 

[Pro Linkerz]

Press releases aren’t SEO silver bullets; they’re not meant to boost rankings overnight. I use them to give brands a pulse online, making them look active, credible, and trustworthy.

– Fast trust signals for new audiences
– Branded anchor text only
– Occasional referral traffic from syndication

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

Press releases boost brand credibility and show your business is active and trustworthy. They provide branded anchor text and occasional referral traffic from syndication. While not direct SEO tools, they help shape authority and reinforce your online presence.

 

[SEO JOKER]

Press releases aren’t SEO silver bullets; they’re not meant to boost rankings overnight. I use them to give brands a pulse online, making them look active, credible, and trustworthy.

– Fast trust signals for new audiences
– Branded anchor text only
– Occasional referral traffic from syndication

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

Press releases may not instantly improve rankings, but they are great for building credibility, creating trust signals, strengthening brand presence, and sometimes bringing in referral traffic.

 

[ads studio]

Press releases aren’t SEO silver bullets; they’re not meant to boost rankings overnight. I use them to give brands a pulse online, making them look active, credible, and trustworthy.

– Fast trust signals for new audiences
– Branded anchor text only
– Occasional referral traffic from syndication

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

That's right—press releases aren't good for quick SEO wins, but they are great for building trust, credibility, and brand visibility. They help a business look active and trustworthy, and they can sometimes bring in new customers.

 

[mudasir565]

Well said — press releases are more about credibility and brand visibility than pure SEO gains. It’s all about smart positioning.

 

[marketingexpo]

Press releases aren’t SEO silver bullets; they’re not meant to boost rankings overnight. I use them to give brands a pulse online, making them look active, credible, and trustworthy.

– Fast trust signals for new audiences
– Branded anchor text only
– Occasional referral traffic from syndication

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

Exactly, and when paired with consistent content and strong digital PR, they work even better. Press releases create a foundation of credibility, but real long-term authority comes from integrating them into a broader visibility strategy.

 

[kaffe]

Stop repeating the same old cliché with a knowing look.

 

[Allison Ward]

Exactly, press releases are great for building brand trust and visibility, not just SEO or link juice.

 

[iAuthority]

Thanks for the great insights, everyone! I agree with what’s been shared, press releases aren’t a shortcut for SEO rankings, but they do play an important role in brand positioning. When used strategically, they build credibility, reinforce trust signals, and keep a brand visible and active in the market.

Exactly, press releases work best when you treat them as brand-building tools, not backlink hacks. They create visibility, put your brand name in trusted outlets, and send the right trust signals. I’ve seen them help with faster indexing and credibility, but only when used sparingly with branded anchors.

Press releases boost brand credibility and show your business is active and trustworthy. They provide branded anchor text and occasional referral traffic from syndication. While not direct SEO tools, they help shape authority and reinforce your online presence.

Press releases may not instantly improve rankings, but they are great for building credibility, creating trust signals, strengthening brand presence, and sometimes bringing in referral traffic.

That's right—press releases aren't good for quick SEO wins, but they are great for building trust, credibility, and brand visibility. They help a business look active and trustworthy, and they can sometimes bring in new customers.

Well said — press releases are more about credibility and brand visibility than pure SEO gains. It’s all about smart positioning.

Exactly, and when paired with consistent content and strong digital PR, they work even better. Press releases create a foundation of credibility, but real long-term authority comes from integrating them into a broader visibility strategy.

 

[Starblazer]

Instead of treating press releases as guest posts, people should spin some news worthy content and circulate it for better reach. Most of the low quality press releases lack context and appear like advertisements or explicit promotion.

 

[Topiano]

We mainly use the PR for our GKP service. It's proof worthy overtime and help shape the GKP faster.

 

[MSDIAN]

It’s all about smart branding...

 

[Nigel Moran]

I use press releases to build credibility, increase visibility, and attract media attention.

 

[lancemartin794]

You’re absolutely right! Press releases aren’t a shortcut to skyrocketing SEO rankings, but they definitely serve as a valuable tool for brand visibility and authority. They help shape a brand's narrative, establishing trust and credibility in a way that's essential for both new audiences and search engines.


Even though they don’t directly pump up your backlink profile, the signals they send like branded anchor text and media syndication help to reinforce your brand’s legitimacy online. It’s all about playing the long game with consistent brand exposure.


Do you also use press releases to support specific campaigns or milestones, or is it more of a general strategy for maintaining consistent brand presence?

 

[Yobani03]

Press releases aren’t SEO silver bullets; they’re not meant to boost rankings overnight. I use them to give brands a pulse online, making them look active, credible, and trustworthy.

– Fast trust signals for new audiences
– Branded anchor text only
– Occasional referral traffic from syndication

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

That’s a solid take. Press releases work best when treated as brand signals rather than link-building tools. They help create visibility, show activity, and build credibility with audiences who might otherwise not know you exist. I’ve also found that when paired with other content efforts, they give a sense of legitimacy and consistency that strengthens a brand’s overall presence.

 

[Deleted member 2215878]

Press releases aren’t SEO silver bullets; they’re not meant to boost rankings overnight. I use them to give brands a pulse online, making them look active, credible, and trustworthy.

– Fast trust signals for new audiences
– Branded anchor text only
– Occasional referral traffic from syndication

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

What type of press release are you talking about, are you talking about getting on forbes..etc? Or the other type that gets you on Benzinga, morningnews, Ap News..etc?

 

[iAuthority]

That’s right, quality content always drives better reach and visibility. Press releases and guest posts shouldn’t be mixed up, as each serves a different purpose.

Instead of treating press releases as guest posts, people should spin some news worthy content and circulate it for better reach. Most of the low quality press releases lack context and appear like advertisements or explicit promotion.

We don’t use press releases for every campaign, only when it’s necessary for the brand or specifically requested by the client.

Do you also use press releases to support specific campaigns or milestones, or is it more of a general strategy for maintaining consistent brand presence?

We talk about both; top-tier builds strong authority, while syndicated ones are great for visibility and mentions. It really depends on the client’s brand goals and budget needs.

What type of press release are you talking about, are you talking about getting on forbes..etc? Or the other type that gets you on Benzinga, morningnews, Ap News..etc?

 

[GenesisOne]

They’re not built for link juice, but they do help shape perceived authority and reinforce brand presence.

There is if you perform a backlink blast to those links.

 

[MediaForgePR]

Since the revolution of AI search, PR is playing an important rules in brand mention or citations.

Authority PR is a gold mine for this time.