- Aug 23, 2017
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- 6,467
Yup this is solid advice pal to OP... The best approach when trying to expand just like you said isn't to dive headfirst into something new that might not deliver results like what you already have workingWhat way do you currently get customers?
It doesn't make sense to go from one acquisition channel that works to another where you'd have to learn new things and thus it'll be extremely risky.
For example.
If you get customers from cold outreach then moving to content would require a completely different skill set which will take time, effort and sometimes money to learn.
Usually inconsistent customers is a result of not doing anywhere near the volume required.
(Irrespective of acquisition channel.)
Say you're doing 10 cold emails a day.
What stops you from doing 10x that so 100 a day?
Cold outreach is the cheapest but it requires a lot of time and you'll be hearing rejection more often especially if you do cold calling but you'll improve extremely quickly.
It's always better to go 10x on what’s already working.
And if you’re trying something new it should be something that takes money rather than your time... something you can invest in without stretching yourself thinner like Ad and stuffs