ROAS vs Maximize Conversions, which performs best for you?

[hostingco]

Hey everyone, I was using a ROAS of 9% (actual ROAS was about 30-40% overall) however, my ad search lost (IS) was at 83% without any competing ads.

I've switched to maximize conversions to see if it makes a difference, but I'm wondering, why is the search lost so high when there's no other ads?

What's the best bidding strategy in this case? I'm trying to maximize purchases.

 

[tsunaniB]

High search lost (IS) can happen due to budget limits, low ad quality, or poor targeting not just competition. Switching to maximize conversions is smart for purchases. Focus on improving audience relevance, increasing budget slightly, and testing responsive ads to boost delivery.

 

[LG AGENCY]

Copy your ad to many other ads, until you have a campaign with the results you want.

 

[hostingco]

High search lost (IS) can happen due to budget limits, low ad quality, or poor targeting not just competition. Switching to maximize conversions is smart for purchases. Focus on improving audience relevance, increasing budget slightly, and testing responsive ads to boost delivery.

Why would increasing budget help if there's no competition? I tried responsive ads, and the copy was terrible, it really ate up so much budget for no conversions.

 

[tsunaniB]

Why would increasing budget help if there's no competition? I tried responsive ads, and the copy was terrible, it really ate up so much budget for no conversions.

Even without direct competition, Google can limit delivery if your budget is too low relative to your audience size or conversion goals. Improving ad quality and targeting is usually more effective than just raising the budget consider narrowing audience or using better creatives before increasing spend.

 

[Rose Royal]

Hey everyone, I was using a ROAS of 9% (actual ROAS was about 30-40% overall) however, my ad search lost (IS) was at 83% without any competing ads.

I've switched to maximize conversions to see if it makes a difference, but I'm wondering, why is the search lost so high when there's no other ads?

What's the best bidding strategy in this case? I'm trying to maximize purchases.

You have no competitors but your keywords may have competitors
Other items they are advertising may also be related to your keywords.
But you also have the advantage of having no competitors so take this time to review your advertising campaigns to fix them.
Good luck!

 

[hostingco]

You have no competitors but your keywords may have competitors

I mean the keywords have no competitors, I think google's algorithm basically won't allow you to bid say 1 cent per impression even if there are no other advertisers, so in a way you're also bidding against google not showing any ads.