Ask me About Gambling BlackHat Ads

Hello, I tried running two warmup ads, on one of them I got this kind of request for a verif with my site specified, on the other one everything is fine, but for some reason no debits are happening (budget set to a couple euros). Can you advise something about my cases?
 

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Budget Simulator
This campaign doesn’t have enough recent performance data, so the budget simulator isn’t available. Some of my ads have been running for 2 or 3 days — what should I do in this case?
 
What would be the ideal budget to start Gambling ads to promote gambling affiliate sites. I hear that the field is very competetive and needs a high ads budget.
Hello Katia.

Yes, it is very competitive and you will burn a lot of money as well.
Unfortunately it's not the field where I think low budget people should come in.
I believe that a bare minimum, testing phase you need 1000$.
If you have nothing, you're going to spend something like:

AdsPower (Free 10 Profiles)
Hosting - First year something like 40$ / 25 websites
Domains - At a bare minimum 5 = ~7$*5= 35$
Cloaking - Hoax.tech - 170$/Month
That's bare minimum tools to start. 40+35+170$= 245$ on tools only.
Now for the rest of the money, 755$.
Getting a Google Ads Account, 14% Fee on Deposit (For example) = 649.30$ for ads.
Getting 3 accounts on white phase, spends something like for example 35$ each.
649-105=544$.
Now if you successfully get through the white phase and reach the bh, you have 544$ that will be spent on true ads.
The thing here is, with that amount you're going to advertise around 4-5 days. After that you need to wait to get the money, depending on the type of the deal, etc. If you don't get to the point of reaching the bh process you just burned money and probably lost hope.

Me personally, I've burned a lot more than that. I believe to start getting on the track, you will spend something around ~10k. On this you should start to make some money already of course.

Okay, I didn't know that the FTD rate for total clicks varied so much between geos.

Thank you for your response.
Hey snkrsresell,

Yes, it is indeed. It depends a lot on the culture as well. There are countries who only clicks if the casino has good offers, there are others who only plays at casinos they already heard off, depends on a lot of things relly. On the India one, I was advertising a big brand known globally, but India users are very suspicious of everything. In Indonesia the one I talked about it's a new casino not known but with good bonus. It's impressive really

Could you please lemme know how I can run brand specific ads on adwords
Hello Gaurav,

It's as simple as following what I've said before on this thread. Just follow the bh process and add the brand you want on the keywords.

Hello, I tried running two warmup ads, on one of them I got this kind of request for a verif with my site specified, on the other one everything is fine, but for some reason no debits are happening (budget set to a couple euros). Can you advise something about my cases?
Hello adschamp,

What country are you running on? Also, what's your Google Ads Provider?
My questions are because it can be either good or bad.
It might be good that your provider as strong accounts and you weren't banned, (which means you abused on keywords but your accounts is strong)
Or it can be either bad because the GEO you're working on is just restricted on ads, and you will need to work better on your ad.

Budget Simulator
This campaign doesn’t have enough recent performance data, so the budget simulator isn’t available. Some of my ads have been running for 2 or 3 days — what should I do in this case?
Hello yxtears,

That's really a matter of time.
Let it run some more days, around a week and the graph should appear as well. If you got an Google Ads account, either white or from someone you can see the planner from their accounts, as long as the account has some time running
 
Hello adschamp,

What country are you running on? Also, what's your Google Ads Provider?
My questions are because it can be either good or bad.
It might be good that your provider as strong accounts and you weren't banned, (which means you abused on keywords but your accounts is strong)
Or it can be either bad because the GEO you're working on is just restricted on ads, and you will need to work better on your ad.
oh, I tried to run on Europe, a lot countries, including fr,de,es etc...
 
Hello,
When you change your ad headline and description to black, is the content or wording related to gambling? Also, for the keywords, are you using broad match, phrase match, or exact match types?
 
What type of ad copy are you using? Could it be marked as "Not eligible – Disapproved (Online gambling)"?
 
Hey Snkrsresell.

Honestly, for looking into the funnels best way is really going into them. Try to find them by google searches, and go ahead looking at what they're doing. I don't think any tool would be able to do so.

For the Cookies, it's a strategy I've used on the past, when trying out Nutra Products.


Basically, you open the casino you're advertising, and take a screenshot.
Blur the background and put a cookie notice.
The best example I can give you for that, I've done affiliation with Stake many times, and they have cloudflare on their website.
When doing an A/B test I noticed that the amount of people who reaches the Stake website is higher when we have the Cookie Pop-Up.
Let's say someone clicks on a Ad on Google, it's weird to see at a first glance Cloudflare Blocking you, but when you do the Cookie Pop-Up, Cloudflare only appears after the person "accepts" the cookies.
The user view on that is like the website is checking the Cookies. This increased a lot of traffic reaching the website.
And +, it's not so usual, but redirects might trigger unlinks and not reach the casino page.

I think I talked about keywords here before, but best approach is talk with someone native in the country you're looking to advertise.
Like you said, in Indonesia, "slotus gacor" or "situs online" are perfect keywords.
When advertising to something specific like Stake, if the brand allows to do so, I would use Stake keyword.

There are really tons of ways, I specialized the most on Cookie Pop-Ups only. But there's some strategy people are doing in countries like Japan, using sites.google for example.
Isn’t this cookie pop-up strategy getting your ads disapproved for circumventing systems and compromised site? I used to do that too, but since the Google Ads update in June, I’ve been getting disapprovals whenever I use this kind of page.
 
I am running various Google Ads accounts on the matter of Gambling, Casino related, etc.

3rd world countries are welcome, since that's my main target as today.

My accounts are reaching up to 20k USD$ for now. I'm on the expertize of cloaking techniques.

Feel free to ask any questions, I will try to help you as much as I can.
What cloaking techniques do you use?
Can you share some tips or strategies to avoid getting your account banned or censored quickly?
How do you deal with different gambling advertising regulations between countries?
Are there any countries that are easier or harder to run ads in?
How do you allocate your $20,000 budget?
Do you run multiple accounts at once or focus on a few key accounts? What is your split strategy?
Do you have any tools or software that help you manage multiple accounts effectively?
Do you have any experience optimizing ads for this market that you find very effective?
 
oh, I tried to run on Europe, a lot countries, including fr,de,es etc...
Hello adschamp.

This GEO's are Tier 1, it's harder to bypass moderation, possible, but harder.
Probably Social Casino could work there.

Hello,
When you change your ad headline and description to black, is the content or wording related to gambling? Also, for the keywords, are you using broad match, phrase match, or exact match types?
Hello Zays,

No, almost never. Maybe there are some specific cases that I would do that, but usally, it's just saying its Official Website, etc.
For keywords I always use broad match.

What type of ad copy are you using? Could it be marked as "Not eligible – Disapproved (Online gambling)"?
Helo yxtears

Yes of course. That happens sometimes. Mainly when you talk about games, gambling, casino, top slots, top games.
Also if the campaign was already running on bh, sometimes Google already found out you're Bh Page so they blocked you.

Isn’t this cookie pop-up strategy getting your ads disapproved for circumventing systems and compromised site? I used to do that too, but since the Google Ads update in June, I’ve been getting disapprovals whenever I use this kind of page.
Hello Bhgads,

I understasnd your question, and it gets disapproved of course. This Cookie pop up strategy is the "money page" I use.
By that I mean, there's the whitepage, the normal website, and whenever I turn on the cloaker, instead of sending the player directly to the casino I send them to the Cookie Pop-Up Page First.
Only when he clicks on the Cookie Pop Up he goes to the casino.

What cloaking techniques do you use?
1 - Can you share some tips or strategies to avoid getting your account banned or censored quickly?
2 - How do you deal with different gambling advertising regulations between countries?
3 - Are there any countries that are easier or harder to run ads in?
4 - Hw do you allocate your $20,000 budget?
5 - Do you run multiple accounts at once or focus on a few key accounts? What is your split strategy?
6 - Do you have any tools or software that help you manage multiple accounts effectively?
7 - Do you have any experience optimizing ads for this market that you find very effective?
Hello Neala

Some of the questions I've already answered before, but let's go onto it.
1. I use mostly Hoax.Tech, there's a screenshot of my settings on this thread, but basically, I'm Cloaking for Only for Mobile devices, specific Country I'm doing ads, with Click ID Filtering, JS Fingerprinting and Touchscreen Filtering.
2. Never rush on Domain Propagation. Protect your websites with Cloudflare. Be patient. Make actions slowly. Use Campaign Budget Optimizer to increase the Daily Budget.
3. Yes of course. Tier 1 > Tier 2 > Tier 3. Basically Tier 3 is almost always easier (But Depends!) There are some countries with strong legislation that would be totally impossible to make ads. But mainly, that's the idea. It will be faster banned (or not even approved) on Tier 1. On Tier 3 Usually you can run it for more time.
4. 5$/day on WhiteAd, the rest on BhAd
5. Multiple accounts at once heating up, run max of 2-3 accounts with same similar titles and keyword. When 1 gets banned turn an heating account bh.
6. Unfortunately no, I would like to. Everything is done hand by hand. I use AdsPower and Dolphin. Everything organized by folders for each Geo and Then for Each Brand. Basically I'll open and add tags to the Accounts. There is a possible way to automate all this, but I tried a lot and unfortunately, on bh ads, I think google can understand that different advertisers accounts are sending data to the same file. So, when I tried that I got instantly banned on almost 10 accounts I connected the script.
7. Yes. I try always to not touch Titles and Descriptions because it is very sensitive. Best thing you can do is advertise only for people who are in the place you're advertising, and later on trying to tick boxes on ages, by understanding your target deposits, gender, and CPC.
 
Hello adschamp.

This GEO's are Tier 1, it's harder to bypass moderation, possible, but harder.
Probably Social Casino could work there.


Hello Zays,

No, almost never. Maybe there are some specific cases that I would do that, but usally, it's just saying its Official Website, etc.
For keywords I always use broad match.


Helo yxtears

Yes of course. That happens sometimes. Mainly when you talk about games, gambling, casino, top slots, top games.
Also if the campaign was already running on bh, sometimes Google already found out you're Bh Page so they blocked you.


Hello Bhgads,

I understasnd your question, and it gets disapproved of course. This Cookie pop up strategy is the "money page" I use.
By that I mean, there's the whitepage, the normal website, and whenever I turn on the cloaker, instead of sending the player directly to the casino I send them to the Cookie Pop-Up Page First.
Only when he clicks on the Cookie Pop Up he goes to the casino.


Hello Neala

Some of the questions I've already answered before, but let's go onto it.
1. I use mostly Hoax.Tech, there's a screenshot of my settings on this thread, but basically, I'm Cloaking for Only for Mobile devices, specific Country I'm doing ads, with Click ID Filtering, JS Fingerprinting and Touchscreen Filtering.
2. Never rush on Domain Propagation. Protect your websites with Cloudflare. Be patient. Make actions slowly. Use Campaign Budget Optimizer to increase the Daily Budget.
3. Yes of course. Tier 1 > Tier 2 > Tier 3. Basically Tier 3 is almost always easier (But Depends!) There are some countries with strong legislation that would be totally impossible to make ads. But mainly, that's the idea. It will be faster banned (or not even approved) on Tier 1. On Tier 3 Usually you can run it for more time.
4. 5$/day on WhiteAd, the rest on BhAd
5. Multiple accounts at once heating up, run max of 2-3 accounts with same similar titles and keyword. When 1 gets banned turn an heating account bh.
6. Unfortunately no, I would like to. Everything is done hand by hand. I use AdsPower and Dolphin. Everything organized by folders for each Geo and Then for Each Brand. Basically I'll open and add tags to the Accounts. There is a possible way to automate all this, but I tried a lot and unfortunately, on bh ads, I think google can understand that different advertisers accounts are sending data to the same file. So, when I tried that I got instantly banned on almost 10 accounts I connected the script.
7. Yes. I try always to not touch Titles and Descriptions because it is very sensitive. Best thing you can do is advertise only for people who are in the place you're advertising, and later on trying to tick boxes on ages, by understanding your target deposits, gender, and CPC.
How are you making your white page? Even when I create a white page fully compliant with Google Ads policies, my ad still gets disapproved for circumventing systems and compromised site.
 
My blackhat website has been running from the 14th to the 23rd, but the budget simulator still hasn't appeared. What should I do?

I have another question: when targeting a single country, do you usually prepare multiple accounts to run campaigns simultaneously?

When I'm using Hoax, the click loss rate is over 50%. Do you also have this issue?
 
How are you making your white page? Even when I create a white page fully compliant with Google Ads policies, my ad still gets disapproved for circumventing systems and compromised site.
Hey bhgads,

I talked about this earlier on this post, but here you go
Disclaimer: I am not affiliated with this product or its seller in any way, nor do I have any form of connection or association with them.
Website of the seller: truewhitepages.com

About the Whitepages, the ones I receive it's 3-4 files only, index, privacy-policy, terms-conditions (sometimes on certain geos) and contact-us. If you're a developer just don't use templates, build the websites yourself.

how to win in baccarat?
Hi Roberto,
If you find it out tell me, I win and lose again :D

My blackhat website has been running from the 14th to the 23rd, but the budget simulator still hasn't appeared. What should I do?
Hey yxtears,

Are you doing Smart Bidding? It won't appear for that, it needs to be on Manual CPC or Maximize Clicks strategy.
If you're doing one of those probably the campaign hasn't enough data yet. You can increase it on a 10% day until it shows up
I have another question: when targeting a single country, do you usually prepare multiple accounts to run campaigns simultaneously?
Yes, of course. Always have contigency accounts.
If your ad is banned today, tomorrow you have another account ready to burn on bh ads, otherwise you would be 1 week stopped.
When I'm using Hoax, the click loss rate is over 50%. Do you also have this issue?
That's definitely not normal. Hoax should have more clicks than google ads, because bots are always going to the website. Is your page loading speed good?
 
Hi everyone, thanks for all the great questions and insights on running gambling ads! It looks like we've covered a lot of ground, from cloaking techniques and budget allocation to dealing with disapprovals and geo-specific strategies. For those just starting out, especially in competitive Tier 1 markets, remember that patience and a deep understanding of your target audience are key. Don't forget to check your landing page load speed if you're experiencing high click loss rates with your cloaking setup. Keep experimenting and sharing your experiences!
 
  • My website is hosted on a server located in the ad target region — I'm referring to clicks on the black page.
  • Are you using Maximize Clicks with automated bidding, or have you set a maximum CPC limit?

My ad's click-through rate is now over 50%, which suggests it might be getting malicious clicks. Previously, the CTR for this ad was consistently over 10%. Have you ever experienced something like this?
 
  • My website is hosted on a server located in the ad target region — I'm referring to clicks on the black page.
  • Are you using Maximize Clicks with automated bidding, or have you set a maximum CPC limit?
Ah ok, in that case it changes a bit. Probably your bh page is not good yet. What type of bh page are you doing? Cookies?
I always go with Maximize Clicks and set a CPC limit

My ad's click-through rate is now over 50%, which suggests it might be getting malicious clicks. Previously, the CTR for this ad was consistently over 10%. Have you ever experienced something like this?
It can also be bots or competitors of course.
The CTR is very good in fact, so it's weird that they surrender on the bh page. Do they see exactly on the bh page what you're saying on Google?
Of course it happened, not just in this form, a bit of optimizaiton is always required, but 50% is a lot
 
I also created a cookie page like you did, but I didn’t track the CTR of the black page.I still have 6 active accounts running in the country I'm targeting,hope i will have budget simulator soon
 
Hi, I hope you're well. I have some questions.

On your cookies page, do you redirect to the casino's homepage or to the registration form where the person chooses their bonus?

Also, is there a way to know which countries have low FTD rates, other than testing and burning money on Google Ads? I see that India is in this case, I'm leaning towards Turkey, where CPC is cheap and affiliate programs are profitable.

Have you ever tried running your ads with a social casino license? If so, was it effective?

You mention in your account warming process that you duplicate your campaign, which gives you 2 campaigns per Google Ads account, why duplicate your campaign? To appear normal in Google's eyes?

You had recommended, on this thread, a course on gambling advertising, on a Russian forum. I was able to read it in its entirety, and it taught me a lot, thank you. Do you prefer Facebook Ads or Google Ads for advertising iGaming? CPMs on Facebook, especially in tier 3 countries, are very cheap, and it's easy to make a clean funnel for gambling, with the PWA model. But if facebook is so promising, why did you choose google ads in particular?

Thank you !
 
I also created a cookie page like you did, but I didn’t track the CTR of the black page.I still have 6 active accounts running in the country I'm targeting,hope i will have budget simulator soon
Hello yxtears
Yes, probably soon it shows up
我的页面将官方网站和 Cookie 弹窗合并成一张图片。用户点击后会被重定向到注册页面。我不确定您使用的是否是同样的方法。
Yep. That's it
Hi, I hope you're well. I have some questions.

On your cookies page, do you redirect to the casino's homepage or to the registration form where the person chooses their bonus?

Also, is there a way to know which countries have low FTD rates, other than testing and burning money on Google Ads? I see that India is in this case, I'm leaning towards Turkey, where CPC is cheap and affiliate programs are profitable.

Have you ever tried running your ads with a social casino license? If so, was it effective?

You mention in your account warming process that you duplicate your campaign, which gives you 2 campaigns per Google Ads account, why duplicate your campaign? To appear normal in Google's eyes?

You had recommended, on this thread, a course on gambling advertising, on a Russian forum. I was able to read it in its entirety, and it taught me a lot, thank you. Do you prefer Facebook Ads or Google Ads for advertising iGaming? CPMs on Facebook, especially in tier 3 countries, are very cheap, and it's easy to make a clean funnel for gambling, with the PWA model. But if facebook is so promising, why did you choose google ads in particular?

Thank you !
Hello snkrsresell,

Cookies page I only have literally, "I accept the cookies" and "I don't accept cookies collection". Doesn't matter where the user clicks, he gets to the casino page. Usually some casinos have a homepage that pops-up a register form in some seconds. If it doesn't have depends on the ad strategy. If you're stealing other casinos kw send them to register page. If it's your own casino keywords, you can send them to homepage.

I've never tried running with Social Casino License. Recently I have some clients who said that they are going to try for some specific GEO's. Im not interested in those, but I'll give you a feedback in case he says something.

Yes, I duplicate campaign to keep 1 white campaign running so google sees a normal business and not only black campaigns.

The recommend course was for Facebook yes. It is actually very good for something that's dropped for free on the internet. I prefer Google Ads, usually brings more FTD's. But if you have a good deal or RS share deal, might be interesting going with Facebook.

Well, I chose Google for some specific reasons, such as we can send any link. Facebook is a bit restrict, you make the user download a app or either you get the user on the casino through the Facebook In-App browser.

Registers are harder to get on In-App browser since people most of the times leaves facebook to open on their own browser, not triggering the affiliation cookie
 
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