Digital Products Business

[Advik]

Digital Products Business: What’s Your Biggest Struggle?

If you’re selling or thinking about selling digital products, here’s a question for you:

What’s the hardest part—creating, marketing, or getting sales?

Some say creating is easy, but getting those first sales feels like climbing Everest. Others struggle with marketing, not knowing where to find the right audience.

Drop your thoughts below! Let’s discuss this together

 

[JWQ1215]

No matter where you sell products, the most difficult thing is marketing. I used to sell digital products on ETSY, but the competition for similar products was too fierce, the market was seriously saturated, and my store had almost no traffic.

 

[Advik]

No matter where you sell products, the most difficult thing is marketing. I used to sell digital products on ETSY, but the competition for similar products was too fierce, the market was seriously saturated, and my store had almost no traffic.

You're absolutely right—marketing is the real challenge, especially on competitive platforms like Etsy. Focusing on SEO, Pinterest marketing, and email list building can drive traffic outside of Etsy’s saturated marketplace.

If you’re open to it, I’d love to hear more about the type of digital products you sold

 

[JWQ1215]

I sell T-shirt DTF printing services, and I also sell my own unique designs.

 

[Lindolas]

Yep, marketing.

 

[Bassilix]

Definitely marketing. Even im not selling on Etsy or another places. Im sell directly through my website but i dont have any organic traffic. Just Google Ads. Google Ads CPC prices are high and you need to reach at least 10% conversion rate for profitable ad campaign.

 

[Spicy Chromosomes]

One potential major problem is the after-sale. Many payment processors like PayPal are not very friendly with digital products and it can become a problem, since scammers and bad actors may try to ask for a refund, chargeback or open a dispute after receiving their digital product.

 

[vergna77]

Gettin sales. Making the product known to the public is the biggest problem for me

 

[code API]

• Marketing is the highest hurdle = sweat or burn money.
• Sales is relatively easy when your marketing is right and targeted to the right audience who see value in your product and won't question much.
• Building or what you call creating can be fun if you are a master in your craft or niche. Imagine you are a programmer who get motivated by the very act of coding or building something. You can almost always build a super complex app in 24-72 hours.

In that order, that's how difficult it can be. In my experience.
To me difficulty is how much time and money you are putting into it vs how much ROI you are getting from it altogether.

 

[SteadyWins]

• Marketing is the highest hurdle = sweat or burn money.
• Sales is relatively easy when your marketing is right and targeted to the right audience who see value in your product and won't question much.
• Building or what you call creating can be fun if you are a master in your craft or niche. Imagine you are a programmer who get motivated by the very act of coding or building something. You can almost always build a super complex app in 24-72 hours.

In that order, that's how difficult it can be. In my experience.
To me difficulty is how much time and money you are putting into it vs how much ROI you are getting from it altogether.

Completely agree with the first point.
Once something is saturated, it really starts becoming a zero sum game + playing the algo.
The biggest issue is discoverability.

 

[nitish16]

Great question! For me, the biggest struggle is getting consistent sales—creating the product is fun, and marketing can be learned, but turning traffic into paying customers is the real challenge. Those first 10–20 sales feel like a grind!

 

[Mlinh Day]

Digital Products Business: What’s Your Biggest Struggle?

If you’re selling or thinking about selling digital products, here’s a question for you:

What’s the hardest part—creating, marketing, or getting sales?

Some say creating is easy, but getting those first sales feels like climbing Everest. Others struggle with marketing, not knowing where to find the right audience.

Drop your thoughts below! Let’s discuss this together

Not knowing how to position and market products, choosing a market that is too broad or too competitive, not understanding the pain and real needs of target customers, making products based on emotions, without prior survey.