So, I Schooled a Doctor Today

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For starters, I'm not anywhere near 17% as smart as this particular Doctor and hover in the 22% as to being as smart as the medical community.

What that means is don't ask me for medical advice and I'm being generous as to the percentages as they are probably 10 X what I espouse and my respect for them cannot be measured in any metric.

This Doc was not one that I have encountered before but is a part of a group where I have my main GP... good concept if things are in need and they all communicate between one another well.

Enough about advertising those guys... take your 400K in pay so if they want me to promote them, I'll whip out an invoice faster than Superman.

Enough blah, blah, blah...

Part of the bedside manner is for a Dr to get to know you on some level so they can see if things are not 100% physical as things are rarely 100%.

The Doc asked me what I did for a living and had no clue as to what I told him, despite being as man to man as possible, but got one thing out of our "my work" conversation.

Data.

Hit and miss sales on sites that do not grab data need some love and attention.
Sites that do not automatically collect data need some love and attention.
Sites that are "Sign up for my CPA offer" collect no data for the publisher.
Sites that are for "Branding" are almost a waste of time if they are not collecting Data.

You see, to build a long term business, which is the only business I would ever consider these days.

One that collects Data... yeah, data.

Data can be turned into so many ancillary opportunities related to how you acquired it and is, without a doubt, big money.

Data, Data, Data.

If you are not collecting it, get off your backside and start as that will pay for your Grandchildren's higher education as well as give you cause to walk out of the Bently dealership because you did not like the available colors.

Data, tattoo that on your forehead, and turn that into long term revenue.

Did I say Data?

Oh, yeah, I forgot, I did say Data.

data.jpg
 
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Some content for people who don't know about Data
Data is a valuable asset: Websites and online platforms need to collect data to be able to analyze user behavior, improve products/services and optimize marketing strategies.

Businesses need to collect data: If they don't collect data, businesses will miss out on opportunities to grow and make money. Data helps make smart decisions and increase revenue.

Brands cannot grow without data: Although a brand can stand out, without data to measure and improve, it will be difficult to maintain and grow in the long term.

Financial benefits from data: Data can be converted into long-term earning opportunities, thereby helping to build a career and bring financial freedom.
 
Some content for people who don't know about Data
Data is a valuable asset: Websites and online platforms need to collect data to be able to analyze user behavior, improve products/services and optimize marketing strategies.

Businesses need to collect data: If they don't collect data, businesses will miss out on opportunities to grow and make money. Data helps make smart decisions and increase revenue.

Brands cannot grow without data: Although a brand can stand out, without data to measure and improve, it will be difficult to maintain and grow in the long term.

Financial benefits from data: Data can be converted into long-term earning opportunities, thereby helping to build a career and bring financial freedom.
Were you in the same room when I was sharing with that Doc?

Same mindset... glad you already know the concept.
 
Last time I was at a doctors office must have been like 14-15 years ago, but I bet your guy has a lot of your data now to get some more out of your relationship.

Well, it is true, measure everything you can to know how to squeeze out those last coins, with more customers or plain resource planning.
 
Preach on brother.

People who deal with the Internet, regardless of what you're doing - Website, WebApps, Mobile, CPA, Media Buying, Paid Ads - need to be proficient in data.

You'd be surprised at how many Internet marketers don't know how to read a simple Google Analytics dashboard. If I talk about Tag Manager, they get all doe eyed.

People worrying about Adsense, can't even bother to collect basic emails from their users.

People with huge customer databases, doing nothing with it.

I mean the lost opportunity costs here are innense.

Were you in the same room when I was sharing with that Doc?

Same mindset... glad you already know the concept.

He wasn't. Claude and/or ChatGPT probably were though.

P.S - Hope you're doing alright and this was just a routine thing?
 
Data offers valuable information that can help governments, corporations, and organizations make strategic decisions.
 
Preach on brother.

People who deal with the Internet, regardless of what you're doing - Website, WebApps, Mobile, CPA, Media Buying, Paid Ads - need to be proficient in data.

You'd be surprised at how many Internet marketers don't know how to read a simple Google Analytics dashboard. If I talk about Tag Manager, they get all doe eyed.

People worrying about Adsense, can't even bother to collect basic emails from their users.

People with huge customer databases, doing nothing with it.

I mean the lost opportunity costs here are innense.
It's not just internet marketers, either. Large companies struggle to analyse data more than most would think.

Often times, they use data to see only what they want to see or validate their preconceived notions on what they think is going to work. Take that whole Google Plus fiasco. You'll remember that they automatically signed up anyone who created a Gmail account; most people weren't even aware they had a Google Plus account. This bolstered their user base and gave them the numbers to claim they had the largest social media network. Then, they went as far as automatically sharing your activity across other Google products on your Google Plus page. This then resulted in Google claiming they not only had the largest social media network, but that people must like it because they're using it. You know, because "the data", or rather the raw numbers showed all of this. If they had properly looked over their data, they would've been able to see that people just weren't interested in it, which is why they weren't sharing content that wasn't automatically posted on their profiles.

Data analysis is just a very useful skill that even these larger companies can't find people with. If it's something you can get good at, you'll have a significant advantage over others in this industry.
 
It's not just internet marketers, either. Large companies struggle to analyse data more than most would think.

Often times, they use data to see only what they want to see or validate their preconceived notions on what they think is going to work. Take that whole Google Plus fiasco. You'll remember that they automatically signed up anyone who created a Gmail account; most people weren't even aware they had a Google Plus account. This bolstered their user base and gave them the numbers to claim they had the largest social media network. Then, they went as far as automatically sharing your activity across other Google products on your Google Plus page. This then resulted in Google claiming they not only had the largest social media network, but that people must like it because they're using it. You know, because "the data", or rather the raw numbers showed all of this. If they had properly looked over their data, they would've been able to see that people just weren't interested in it, which is why they weren't sharing content that wasn't automatically posted on their profiles.

Data analysis is just a very useful skill that even these larger companies can't find people with. If it's something you can get good at, you'll have a significant advantage over others in this industry.

OH! MY! GOD!

The very mention of Google Plus is so trauma inducing.

I hate the Google "One Account for Everything" ecosystem with a passion.

Let me enjoy Youtube, without it being an email. Let me run ads, without my account being an email. Let me get to the F'in cloud, without my account being an email. And GOD FORBID I get an Android and try to add these accounts together!

Then they couldn't even spring for a domain, or form any sort of brand segragation. PLUS.GOOGLE.COM MOFOS. YOU'RE ON THERE WHETHER YOU LIKE IT OR NOT!

But in this case, Google is an outlier. They're not a very bright company. There's a whole graveyard of Google's dead projects - https://killedbygoogle.com/

But you're right though. This "confirmation bias supported by data" is all too common. Being in the consulting line, I have worked with a lot of "traditional trade" businesses and a lot of "modern trade" startups. This is one issue that transcends trade types.

- I have seen companies will dismiss negative feedback data as 'outliers' when it challenges their new initiative, but trumpet positive feedback as 'proof' when it supports their direction.
- I have seen companies obsessing over vanity metrics - like total page views or email list size - while ignoring more meaningful data like engagement rates or conversion metrics. They'll proudly report 'growing subscriber numbers' in board meetings while glossing over plummeting open rates and rising unsubscribes.
- I have seen entrepreneurs especially those in eCommerce gloss over GMV or Gross Merchandising Value, without even so much so as making an honest attempt to learn what the information on their panel is trying to tell them
- Similarly entrepreneurs in the SaaS trade who cannot see beyond MRR or ARR

The skill isn't just in collecting data - it's in being willing to actually listen to what it's telling you, even when it challenges your assumptions. That's surprisingly rare, and as you said, incredibly valuable.
 
OH! MY! GOD!

The very mention of Google Plus is so trauma inducing.

I hate the Google "One Account for Everything" ecosystem with a passion.

Let me enjoy Youtube, without it being an email. Let me run ads, without my account being an email. Let me get to the F'in cloud, without my account being an email. And GOD FORBID I get an Android and try to add these accounts together!

Then they couldn't even spring for a domain, or form any sort of brand segragation. PLUS.GOOGLE.COM MOFOS. YOU'RE ON THERE WHETHER YOU LIKE IT OR NOT!
Hey, they know what people want; "the data" says so! :rolleyes:
But in this case, Google is an outlier. They're not a very bright company. There's a whole graveyard of Google's dead projects - https://killedbygoogle.com/
I didn't even know they killed Chromecast off 4 months ago.

Project Ara was the one I was upset about. I loved the idea of a modular smartphone. Google bought the project, put together their own prototype, and then cancelled it. I'm guessing there just wasn't enough money in it.
But you're right though. This "confirmation bias supported by data" is all too common. Being in the consulting line, I have worked with a lot of "traditional trade" businesses and a lot of "modern trade" startups. This is one issue that transcends trade types.

- I have seen companies will dismiss negative feedback data as 'outliers' when it challenges their new initiative, but trumpet positive feedback as 'proof' when it supports their direction.
- I have seen companies obsessing over vanity metrics - like total page views or email list size - while ignoring more meaningful data like engagement rates or conversion metrics. They'll proudly report 'growing subscriber numbers' in board meetings while glossing over plummeting open rates and rising unsubscribes.
- I have seen entrepreneurs especially those in eCommerce gloss over GMV or Gross Merchandising Value, without even so much so as making an honest attempt to learn what the information on their panel is trying to tell them
- Similarly entrepreneurs in the SaaS trade who cannot see beyond MRR or ARR

The skill isn't just in collecting data - it's in being willing to actually listen to what it's telling you, even when it challenges your assumptions. That's surprisingly rare, and as you said, incredibly valuable.
You understand this problem quite well!

A part of me has always wanted to do consulting, but I worry I get annoyed too easily these days to have the patience for it.
 
I didn't even know they killed Chromecast off 4 months ago.

They launched the amazingly named "Google TV Streamer" - a Set Top Box that may is said to rival Apple TV 4K

https://www.theverge.com/2024/8/6/24214055/google-tv-streamer-features-price-matter-thread

Project Ara was the one I was upset about. I loved the idea of a modular smartphone. Google bought the project, put together their own prototype, and then cancelled it. I'm guessing there just wasn't enough money in it.

Man that was such a cool project. It actually got me excited about a gadget for once.

I read it was dropped because Google had already moved on to launching the pixel and it would mean cannibalising it.

A part of me has always wanted to do consulting, but I worry I get annoyed too easily these days to have the patience for it.

Oh be glad you don't.

After a decade and a half of doing it, I have finally gradually begun the move away from it.
 
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