- Jun 30, 2014
- 13,758
- 5,224
Hi All,
This might be old news for seasoned professionals but I've recently learned a little email marketing trick that seems really obvious but I've never seen it mentioned before so I thought I'd just drop a quick note here.
What is the best time to email someone? Simple. It is when they are free to read your message.
We live busy lives. Who's going to read your email when it pings on their phone out of the guy in the middle of a meeting at work or the guy sat at home doing nothing?
So how can you know when each person will be free? You simply email them each week at the same time they signed up to your list down to the minute. I coded this and its defo helped my open rates.
If someone signs up, I email them a week later. Same day, same hour, same minute. That is when they are most likely to have time to read my message.
Hope that is useful for someone
This might be old news for seasoned professionals but I've recently learned a little email marketing trick that seems really obvious but I've never seen it mentioned before so I thought I'd just drop a quick note here.
What is the best time to email someone? Simple. It is when they are free to read your message.
We live busy lives. Who's going to read your email when it pings on their phone out of the guy in the middle of a meeting at work or the guy sat at home doing nothing?
So how can you know when each person will be free? You simply email them each week at the same time they signed up to your list down to the minute. I coded this and its defo helped my open rates.
If someone signs up, I email them a week later. Same day, same hour, same minute. That is when they are most likely to have time to read my message.
Hope that is useful for someone