I am planning to launch a VPN service.

[carloll]

I am planning to launch a VPN service.

The target audience is Chinese individuals.

Which sites in China would be good for advertising?

Besides website promotion, I am curious about the most effective ways to reach Chinese people with this service.

 

[Bonitoo]

GLWS!

 

[Sivajirao]

Douyin Or Baidu, Try This Hope It Will Be Great.

 

[dieulli]

GLWS!

 

[abdallahasif]

I am planning to launch a VPN service.

The target audience is Chinese individuals.

Which sites in China would be good for advertising?

Besides website promotion, I am curious about the most effective ways to reach Chinese people with this service.

is it going to be a free or paid service. I think this is a big factor to consider if you are in the early stages

 

[mingge]

Sorry, but VPN is illegal in China. So you cannot promote it through SEM.

 

[mingge]

I live in China and spend $ 15 every month on VPN.
Almost everyone is like this, and the market potential is great.

 

[tinto]

Its all about trust and branding, no one will touch a vpn that doesnt have both

 

[CyHead]

It's legal to use a VPN in China, but residents are forbidden to use it to circumvent state-based restrictions (which admittedly is why most people would want it).

The caveat is Chinese residents are required to use a state-approved VPN if using one.

So if you're running a VPN targeting Chinese customers, and especially if people are paying, they'll want no logs - but that runs the risk of not being able to police abuse of your service.

And while the market is large, there's two limiting factors:

1. Ton of competition from big VPN providers - many of the big vpns are owned by the same company, you'll have to a hook to why someone should use you service (e.g., you truly have no logs, you won't comply with gov't requests, etc.)
   
   
2. Premium model - the majority of people are in the market for a free solution. You could find paying users, but you're going after a much smaller crowd of users depending on your price point. With China's +1B population that's still a fair amount of users (say 1% of billion is still 10 million).
   
   The price point is going to have to be relative to the currency, unless you go after higher net worth clients- in which case you're back to squaring off against #1 who can outspend you, unless you have your value prop really buttoned up.

 

[timvpn]

I am planning to launch a VPN service.

The target audience is Chinese individuals.

Which sites in China would be good for advertising?

Besides website promotion, I am curious about the most effective ways to reach Chinese people with this service.

Hello, how is it going?