Kenny Hart
Junior Member
- Oct 11, 2023
- 120
- 22
Definition
Facebook's algorithm is a type of system that classifies and organizes content, articles, and information on the Facebook social networking platform. The main goal of the algorithm is to present content that is highly likely to engage and relevant to the user's interests.
Essentially, Facebook's algorithm rates all posts, ads, stories, and stories.
1. Understand your audience's needs & preferences
Facebook says it prioritizes content that is meaningful and contains a lot of valuable information. Content that meets the above conditions will be specifically expressed through:
- Meaningful content: Stories that users want to share with friends and family or content that they spend a lot of time reading and watching (based on past behavior data).
- Valuable content: Content that is new, interesting, or contains a lot of valuable information will depend on different user groups.
Determining what content is meaningful and providing useful information to a specific customer requires businesses to understand their behavior and preferences. Or more easily understood, businesses need to spend a lot of time researching target customers.
2. Build accurate and unique content
Facebook revealed that users especially value and love highly accurate content as well as posts that are carefully produced instead of plagiarized or copied from other sources. Therefore, the "authority" factor will be ranked higher in the algorithm. Meanwhile, videos that are misleading, sensational, spammy, or reuploaded will be filtered and removed.
Here are some tips to help you prove to the algorithm that your content is “authentic” and highly authentic:
- Write clear titles: Make sure your titles clearly describe what users will find in your post. You can certainly be creative but refrain from using clickbait or misleading titles.
- Be honest: Simply put, tell the truth. Don't sensationalize, exaggerate, or outright lie.
On the other hand, here are some things you should avoid mentioning:
- Content that endangers the safety of the community, such as violence, self-harm, or the use of banned or strictly regulated products (alcohol, beer, cigarettes...).
- Exaggerated and deceptive content such as unrealistic financial tips, miracle cures, or get-rich-quick ways...
- Unoriginal content or unattributed news content.
- Content contains false information.
3. Don't try to "manipulate" or "confront" the Facebook algorithm
Don't misunderstand, the purpose of this article is to teach you how to work with Facebook's algorithm. However, Ori also wants to immediately eliminate your "budding" thoughts about cheating.
Trying to “manipulate” the algorithm to get more impressions instead of investing in post value based on Facebook ranking factors is a big no-no. For example, many businesses pay a budget for interactive or commenting activities (Seeding) or engage in other black hat strategies (hacking) to cheat the rate of articles appearing on newsfeeds...
However, currently, Facebook pays special attention and closely monitors fraudulent activities to limit the distribution of misleading and deceptive content. So, trying to compete with the algorithm with fraudulent activities will only cause your content to decline. Even buying likes can reduce your post's visibility rate.
In short, Facebook's message is simple: Join the algorithm and follow it, don't try to fight it.
4. Actively interact with viewers
Facebook's algorithm prioritizes posts from pages that users have interacted with in the past. This means that responding to customer interactions is the "bouquet" that opens a relationship.
If a customer has taken the time to comment on your post, take advantage of this opportunity and don't delay or waste your time sending them a response. Because this makes them feel listened to and respected. Besides, a reply from your side will increase the likelihood that customers will continue to comment on your posts in the future. Of course, these interaction data will be positive signals for the algorithm to "prioritize" your content recommendations.
Facebook's algorithm is a type of system that classifies and organizes content, articles, and information on the Facebook social networking platform. The main goal of the algorithm is to present content that is highly likely to engage and relevant to the user's interests.
Essentially, Facebook's algorithm rates all posts, ads, stories, and stories.
1. Understand your audience's needs & preferences
Facebook says it prioritizes content that is meaningful and contains a lot of valuable information. Content that meets the above conditions will be specifically expressed through:- Meaningful content: Stories that users want to share with friends and family or content that they spend a lot of time reading and watching (based on past behavior data).
- Valuable content: Content that is new, interesting, or contains a lot of valuable information will depend on different user groups.
Determining what content is meaningful and providing useful information to a specific customer requires businesses to understand their behavior and preferences. Or more easily understood, businesses need to spend a lot of time researching target customers.
2. Build accurate and unique content
Facebook revealed that users especially value and love highly accurate content as well as posts that are carefully produced instead of plagiarized or copied from other sources. Therefore, the "authority" factor will be ranked higher in the algorithm. Meanwhile, videos that are misleading, sensational, spammy, or reuploaded will be filtered and removed.Here are some tips to help you prove to the algorithm that your content is “authentic” and highly authentic:- Write clear titles: Make sure your titles clearly describe what users will find in your post. You can certainly be creative but refrain from using clickbait or misleading titles.
- Be honest: Simply put, tell the truth. Don't sensationalize, exaggerate, or outright lie.
On the other hand, here are some things you should avoid mentioning:- Content that endangers the safety of the community, such as violence, self-harm, or the use of banned or strictly regulated products (alcohol, beer, cigarettes...).
- Exaggerated and deceptive content such as unrealistic financial tips, miracle cures, or get-rich-quick ways...
- Unoriginal content or unattributed news content.
- Content contains false information.
3. Don't try to "manipulate" or "confront" the Facebook algorithm
Don't misunderstand, the purpose of this article is to teach you how to work with Facebook's algorithm. However, Ori also wants to immediately eliminate your "budding" thoughts about cheating.Trying to “manipulate” the algorithm to get more impressions instead of investing in post value based on Facebook ranking factors is a big no-no. For example, many businesses pay a budget for interactive or commenting activities (Seeding) or engage in other black hat strategies (hacking) to cheat the rate of articles appearing on newsfeeds...However, currently, Facebook pays special attention and closely monitors fraudulent activities to limit the distribution of misleading and deceptive content. So, trying to compete with the algorithm with fraudulent activities will only cause your content to decline. Even buying likes can reduce your post's visibility rate.In short, Facebook's message is simple: Join the algorithm and follow it, don't try to fight it.4. Actively interact with viewers
Facebook's algorithm prioritizes posts from pages that users have interacted with in the past. This means that responding to customer interactions is the "bouquet" that opens a relationship.If a customer has taken the time to comment on your post, take advantage of this opportunity and don't delay or waste your time sending them a response. Because this makes them feel listened to and respected. Besides, a reply from your side will increase the likelihood that customers will continue to comment on your posts in the future. Of course, these interaction data will be positive signals for the algorithm to "prioritize" your content recommendations.
