Then it is a scary scenario for people like me who provide content writing and SEO services to clients. But what you saying does make sense in a way. Anyway, thanks for your insights. But one question though, what should people like me do to prepare for this kind of a scenario? Any ideas or suggestions you can give me?
I might be completely wrong, but I don't think I am. Google is a mess, and it's only going to get worse. They are full of contradictories as well and their guidelines are hypocritical and right now I don't think they know what they are doing.
With that said, I have no idea how to answer your question. Content writing will always be viable I think, especially for businesses and big brands.
SEO is a tough one. I honestly believe SEO will be non existent in one way soon, but in another way, it won't be. That makes no sense I know, but I really feel strongly Google want to kill off SEO and writing for search engines, such as keyword research for example.
As I say, I am not sure they know how to do that really, except to just rank big brands and domains that they think is more trustworthy, especially with AI content being churned out by the second. Which is what they have done with the recent update(s).
And with user generated content being rolled out by Google, to go along with all the ads Google shows and YT videos, it's a long hard battle for blogs. Thats why i think it is dead. I would never start a new blog now unless something changes.
Content is not king, authority is.
You can rank bad content on an authoritative site, but you cannot rank good content on a non authoritative site. And by rank, I mean top 5.
I bet a lot of sites who have been crushed recently if they posted the same articles on Reddit, would rank. But on there sites, Google have crushed them as unhelpful.
The playing field has changed completely.
Google is only about authority now. Can you get that authority from a new blog? Sure, but you better be a business with good trust signals/reviews and not just an informational site, and be prepared to wait a long time.
Just my opinion/thoughts, but Google are a mess. The contradictions in what they say prove to me they don't know what to do right now.