What is technical SEO, and why is it crucial for website performance?

[robe50203]

I want to know Technical SEO, why it is important for my website...

 

[atlas_http]

This is a deep topic...

Technical SEO basically covers optimizing the website code for search engines. For example, you might:

- Compress images further for faster load times. A popular new format for this is .webp, but users hate it.
- Rewrite JavaScript to avoid blocking page rendering.
- Minify JavaScript and CSS assets.
- Load more assets dynamically to reduce "first contentful paint"
- Strip whitespace from HTML
- Improving load speeds for above-the-fold content
- Generate a sitemap to make crawling your full website easier and aid search engines in discovery.
- etc.

All of these are technical and development-related aspects. That's why it's called "technical" SEO.

 

[riverbed]

This is a deep topic...

Technical SEO basically covers optimizing the website code for search engines. For example, you might:

- Compress images further for faster load times. A popular new format for this is .webp, but users hate it.
- Rewrite JavaScript to avoid blocking page rendering.
- Minify JavaScript and CSS assets.
- Load more assets dynamically to reduce "first contentful paint"
- Strip whitespace from HTML
- Improving load speeds for above-the-fold content
- Generate a sitemap to make crawling your full website easier and aid search engines in discovery.
- etc.

All of these are technical and development-related aspects. That's why it's called "technical" SEO.

This is really helpful! How do you think about what's most important to tackle to get more gains?

 

[Nikolaos]

This is really helpful! How do you think about what's most important to tackle to get more gains?

I think the most important is the site-map since it's the one used by Google to crawl the website.