FACEBOOK ADS NOT CONVERTING AND HOW TO FIX IT (part 1)

1. Reasons why Facebook ads are not converting

Wrong audience targeting
When the target audience is not accurately identified or when the targeting parameters are too broad or narrow, the advertisement will not reach the right people at the right time.


Low advertising budget
The reason is that there are many competitors running the same file with you and selling the same product at your level. When their budget is higher, they will get more leads.
=> Another option is to increase your budget by 10-20% every 4-7 days to achieve better results. If you are using a lifetime budget for an ad that is going to run for five days, the budget must be five times the daily minimum budget



Facebook ads difficult to sell
with high-value products like: expensive furniture sets, luxury cars, real estate, etc., advertisers will run ads to get a large amount of data from interested customers. Then they will take care of this data and go through many more steps before they can sell the product. Therefore, this is a product that is very difficult to sell directly through advertising, and the budget spent on reaching customers will also be higher.




Unattractive content
Content is an extremely important factor that includes text, images, sound, and video. Because it directly affects the emotions of customers. It can attract customers to buy products or vice versa. Content must be attractive from the title and the first few sentences.





No seeding
In case your ad template has attractive content, the target is correct with the appropriate customer file. But still not converting, it may be because you have not used the Seeding service.






Wrong advertising format
The ad format is how you want to run the ad to optimize that format. To make it easier to understand. You need to determine your goals before running ads. Ads are used to collect customer information, inbox, interaction, create brand, like, and share. From there, Facebook will help you achieve a higher campaign efficiency.
Part 2 continues.....

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