Google ranking factors
- Thread starter Osama07
- Start date
- Apr 26, 2020
- 1,711
- 995
Links are a must no matter what people say
You will either gain them organically or buy them but at the end only that will guarantee a good and stable growth that will keep the competition down.
- Nov 23, 2020
- 5,930
- 1,706
Content Quality
Backlinks
Mobile-First Indexing
Page Speed
User Experience
On-Page SEO
Domain Authority
Secure and Accessible Website
Technical SEO
Backlinks
Mobile-First Indexing
Page Speed
User Experience
On-Page SEO
Domain Authority
Secure and Accessible Website
Technical SEO
MCworkmail
Newbie
- Nov 23, 2020
- 13
- 27
Google has hundreds of ranking factors, to this day it is not fully clear what each of these factors are however a few we know play a big role:
Domain stats (AHREFS and MOZ) overall authority of the domain (goes hand in hand with backlinking)
Trust Google has in your website
Domain age (to a degree)
Spam score (debatable)
Time customer is spending on your website and the amount of interactions that follow on the website.
Onpage factors and optimization
Website speed
Content relevance, quality and LENGTH
Navigation
Domain stats (AHREFS and MOZ) overall authority of the domain (goes hand in hand with backlinking)
Trust Google has in your website
Domain age (to a degree)
Spam score (debatable)
Time customer is spending on your website and the amount of interactions that follow on the website.
Onpage factors and optimization
Website speed
Content relevance, quality and LENGTH
Navigation
blackbeans
Elite Member
- Nov 29, 2008
- 9,247
- 4,808
Load time
Outbound authority links (Hilltop update)
User experience aka Bounce rate % (Rankbrain update)
Authority indicators (E-A-T guidance)
Outbound authority links (Hilltop update)
User experience aka Bounce rate % (Rankbrain update)
Authority indicators (E-A-T guidance)
- Oct 28, 2020
- 11,663
- 14,636
these 2 aren't ranking factors
content length is relative (to the topic being addressed). Some keywords will rank with far less content than others, content length used to be a thing 3-4 years ago, but I think google have given up on this metric, or at least they've diminished its importance after seeing people not bothering to read volumes of fluff
MCworkmail
Newbie
- Nov 23, 2020
- 13
- 27
Thanks for your feedback. Why would you say that a Domain's authority is not a ranking factor?these 2 aren't ranking factors
content length is relative (to the topic being addressed). Some keywords will rank with far less content than others, content length used to be a thing 3-4 years ago, but I think google have given up on this metric, or at least they've diminished its importance after seeing people not bothering to read volumes of fluff
Regarding article length, I still see longer, relevant articles with a good H1, H2, H3 structure performing well as compared to others. Naturally the content needs to be useful to the user.
MCworkmail
Newbie
- Nov 23, 2020
- 13
- 27
I am outdated though and fully assume that I could be wrong. My evidence is anecdotal.
- Oct 28, 2020
- 11,663
- 14,636
the domain authority is a ranking factor, just not the fake authority that SEO tools give. Google are using their own internal metrics to assess a domain's authority and - many times - their internal metrics coincide with the metrics of Ahrefs / MOZ. But Ahrefs / MOZ's metrics are NOT a ranking factor, google simply doesn't care if the sites have DR 90 or DR 0, you can oftentimes see sites with low DR / DA outranking sites with high DR / DA. This is what I meant
still not a ranking factor though.... OK, let's say not an important ranking factor, maybe it does weigh something in the grand scheme of things, but not a lot
When it comes to content length the keyword's intent is arguably the most important part of it, there are keywords (some questions for example) whose intent is just the answer YES or NO, and for such keywords there's no point in writing a lot o content. As a matter of fact there's no point in writing any content at all, you just need to reply with YES or NO, and google does this automatically for those keywords, which is why they're not really good keywords to target for your website.
And the same goes for other type of questions like "time in Melbourne right now", or "when is Eastern in 2024" and so on... All of these keywords require no content to be "fully" addressed, which is why I said that the keyword's intent will decide the length of the content and which is why content length is not a ranking factor....
Although, reading the last paragraph again I can see that you can interpret the "content length is not a ranking factor" in 2 ways lol... But anyway, you know what I meant
rankvisible
Regular Member
- Sep 9, 2023
- 233
- 79
There are many factors i.e...
On-page SEO - web loading speed
HQ Content
Backlinks
Mobile friendliness - User experience
Site structure...
On-page SEO - web loading speed
HQ Content
Backlinks
Mobile friendliness - User experience
Site structure...
edwardgrove
Newbie
- Jan 15, 2024
- 30
- 12
Content is king!
Quality backlinks.
Site loading speed.
Site structure.
Topical authority.
EEAT.
Quality backlinks.
Site loading speed.
Site structure.
Topical authority.
EEAT.
- Jun 25, 2015
- 4,010
- 861
Good rankings on Google depend on having great content, using the right keywords, having other reputable sites link to yours, and making sure your website is user-friendly.
