How are people paying so much for PPC bids?

[LukeSB]

Hey,

Recently I did some research for an affiliate program that I am, a part of.

Let's say the best affiliate commission is around $30 - $50 per referral. I am finding that people are bidding on related keywords on Google ads for there articles and the upper CPC on Keyword Planner is $10 - $15 per click.

This means they would need a 100% conversion rate for it to be profitable.

Why an how are people doing this?

Thanks.

 

[GhostVision]

when you bid from threshold accounts - it's not your money

 

[Dilana]

when you bid from threshold accounts - it's not your money

So do you mean that people use the threshold account for their campaign and they never pay that Due balance ?

 

[FistFullOfCash]

Generous ad credits or threshold accounts. Some industries can pay huge sums for the traffic too if they are high ticket (SaaS/Lawyers). I don't use Google Ads anymore, but Microsoft Ads Im going to take another crack at since they are a lot less per click.

 

[GhostVision]

So do you mean that people use the threshold account for their campaign and they never pay that Due balance ?

yes

 

[LukeSB]

when you bid from threshold accounts - it's not your money

Generous ad credits or threshold accounts. Some industries can pay huge sums for the traffic too if they are high ticket (SaaS/Lawyers). I don't use Google Ads anymore, but Microsoft Ads Im going to take another crack at since they are a lot less per click.

Both of you make a lot of sense. Looks like finding a reputable threshold supplier is difficult these days.

 

[BiggusD1ckus]

and/or affiliate programs pay their best affiliates more than the official rate