CalinY
Systematically used shill accounts in their sales
- Jan 27, 2023
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Common mistakes on Facebook advertise content (part 1)
1. The title and opening are not attractive.
In addition to banners, ads usually only display the first 3 lines. Whether viewers stop reading the title or are curious to click to see more is due to the attraction of this opening. I often tell you: "Never waste a golden position, choose the most expensive thing to bring here".
Common heading mistakes are: drifting titles, no emphasis
2. Write rambling, lengthy.
The format of Facebook content is completely different from website. Many people lead too long text, writing a paragraph 5-7 lines long, with no line breaks, so the text piles up, reading forever can't see the main idea. Viewers don't have the patience to read it all, so keep it short and concise.
Hint: You should use a short, easy-to-understand sentence structure. If the article has many paragraphs, leave it up to 3-4 lines to make it easy to see, and the reader will still get the idea. After you have finished writing, read carefully and remove redundant ideas and words. Words or sentences that are omitted but the meaning remains unchanged are considered redundant.
3. Write superficially, in general.
This error comes from not doing enough research. The writer brings no information, knowledge, or value to the reader. One rule to keep in mind is “3 parts research, 1 part writing”. How can you convey messages to customers when information is not available, do not understand the product, do not know who the audience is?
In addition, readers cannot be persuaded by general statements such as: "This product is very good, saves you time, high quality, fast effect". Here the reason can be given as unfounded, any particular figures.
Hint: Clarify the value that the product brings such as: Save time? How good is the good price, how much % lower than the market price? Fast is how long? What material is the product made of?...
4. Write a sample form for all advertisements.
This error is the habit of writing according to the available form, without creativity and innovation. Every article starts from asking problems, and solving problems…. The structure of the articles is too similar, even if you are bored with your article, do not expect readers to be interested.
Hint: You can refer to the formulas for writing Content: AIDA, FAB, GARY HALBER, AIDPPS, 3S… Especially, you should make an outline before writing, flexibly change it through each article.
1. The title and opening are not attractive.
In addition to banners, ads usually only display the first 3 lines. Whether viewers stop reading the title or are curious to click to see more is due to the attraction of this opening. I often tell you: "Never waste a golden position, choose the most expensive thing to bring here".
Common heading mistakes are: drifting titles, no emphasis
2. Write rambling, lengthy.
The format of Facebook content is completely different from website. Many people lead too long text, writing a paragraph 5-7 lines long, with no line breaks, so the text piles up, reading forever can't see the main idea. Viewers don't have the patience to read it all, so keep it short and concise.
Hint: You should use a short, easy-to-understand sentence structure. If the article has many paragraphs, leave it up to 3-4 lines to make it easy to see, and the reader will still get the idea. After you have finished writing, read carefully and remove redundant ideas and words. Words or sentences that are omitted but the meaning remains unchanged are considered redundant.
3. Write superficially, in general.
This error comes from not doing enough research. The writer brings no information, knowledge, or value to the reader. One rule to keep in mind is “3 parts research, 1 part writing”. How can you convey messages to customers when information is not available, do not understand the product, do not know who the audience is?
In addition, readers cannot be persuaded by general statements such as: "This product is very good, saves you time, high quality, fast effect". Here the reason can be given as unfounded, any particular figures.
Hint: Clarify the value that the product brings such as: Save time? How good is the good price, how much % lower than the market price? Fast is how long? What material is the product made of?...
4. Write a sample form for all advertisements.
This error is the habit of writing according to the available form, without creativity and innovation. Every article starts from asking problems, and solving problems…. The structure of the articles is too similar, even if you are bored with your article, do not expect readers to be interested.
Hint: You can refer to the formulas for writing Content: AIDA, FAB, GARY HALBER, AIDPPS, 3S… Especially, you should make an outline before writing, flexibly change it through each article.
